Communication is one of the most common problems couples face. Many couples struggle to share their feelings or needs with each other. This can happen for many reasons. Some people feel shy or embarrassed to talk about their desire for intimacy. Others are scared of rejection and do not want to hurt their partner’s feelings. Sometimes, busy schedules or stress make it hard for couples to find the right moment to talk.
Over time, this lack of communication can make people feel lonely or disconnected in their relationships. When intimacy becomes awkward to talk about, it can build walls between partners. Couples can start feeling like roommates instead of romantic partners.
Seeing this problem in many relationships, Jenn and Ryan Cmich decided to find a solution. Jenn, a marriage counselor, and Ryan, a product developer, combined their skills and knowledge to create the LoveSync Button. This button helps couples signal when they want to be intimate without saying a word. If both partners press their buttons within the same time frame, it lights up, letting them know they’re both in the mood.
If only one partner presses the button, nothing happens, and no one gets embarrassed. They hoped this discreet way of communicating would help couples avoid rejection and start conversations about intimacy.
When they went on Shark Tank Season 11, they asked for $100,000 in exchange for 10% of their business. But would the Sharks think the idea could save relationships, or would they think it made things worse? This episode was filled with mixed emotions, harsh criticism, and many lessons for Jenn and Ryan.
LoveSync Net Worth Shark Tank Update 2025
Jenn and Ryan were looking for an investment of $100k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $1 million. Unfortunately, they did not secure a deal with any of the Sharks. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of LoveSync is around $1.2 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Daymond John
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Barbara Corcoran
Out
N/A
N/A
Jenn and Ryan Backstory + Their Initial Pitch
Jenn and Ryan’s story began long before they stood on the Shark Tank stage. Jenn worked as a marriage counselor. She saw firsthand how many couples felt uncomfortable talking about their sexual needs. She noticed that fear of rejection stopped many couples from being open about their feelings. Ryan, meanwhile, was a product developer who loved making gadgets. Together, they wanted to use their skills to build something to help couples talk without the risk of embarrassment.
Their idea was simple but unique. They wanted to make a small device that couples could place next to their beds. Each partner would have a button. If they wanted intimacy, they could press their button. If both partners pressed the button within a set period, a light would turn on to signal mutual interest.
When they started working on their product, they faced many obstacles. They needed to figure out how to make the buttons small, discreet, and easy to use. They also had to design a system that kept each person’s desire private if the other partner was not in the mood. They tested different prototypes to make sure the buttons worked properly. Another challenge was funding. They knew they needed money to bring their idea to life.
They decided to launch a Kickstarter campaign. They set a goal of $25,000 and raised the money successfully, selling 400 units right after the campaign ended. They fulfilled all their orders on time, proving they could make and ship the product.
When they went on Shark Tank, Jenn and Ryan confidently presented the LoveSync Button. They explained how their product worked and why it was needed. They showed how each button looked and demonstrated what would happen if both partners pressed their buttons. They shared their Kickstarter success and their plans for the future. Jenn and Ryan told the Sharks they wanted to make an app version of LoveSync.
They thought the app could reach more couples and even offer subscription services. They asked for $100,000 in exchange for 10% equity in their business. They believed their discreet tool could transform communication in relationships and help couples feel closer.
Queries + Sharks’ Responses, and Final Deal
After their pitch, the Sharks had many questions. Lori Greiner was the first to share her concerns. She asked whether using a button would truly help couples talk about their feelings. Lori said she worried that pressing a button was not romantic. She felt it might make things even more awkward. She explained that couples should learn to communicate openly instead of hiding behind a device. Because of this, she decided she could not invest in LoveSync and dropped out.
Kevin O’Leary then asked about the idea of expanding to an app. Ryan explained that they wanted to reach couples who might not want a physical button but would use an app on their phones. Kevin was not impressed. He thought turning the product into an app would not improve things. He said that if people already struggled to talk, an app would not fix that. He decided he was out too.
Mark Cuban joined the conversation next. He questioned why their sales were so low after Kickstarter. He pointed out that although they sold 400 units quickly, they had not shown proof of steady sales growth. Mark said he wanted to see more traction before investing. He also admitted he did not see how an app would help couples more than the button already did. Because of these concerns, Mark dropped out.
Daymond John was direct with his opinion. He said he disliked the idea altogether. He believed the LoveSync Button took away the romance from relationships. He explained that part of intimacy is the courage to talk openly with your partner. Using a button to avoid conversation, he felt, could actually damage relationships in the long run. He decided he could not support the product and dropped out quickly.
Barbara Corcoran shared her thoughts last. She said she liked the idea of helping couples connect, but she noticed Ryan stumbling during the pitch. She felt like he could not clearly explain their plan for the business or how they would use the Sharks’ investment. Barbara thought their presentation lacked confidence and direction. Because of this, she decided she could not invest either.
In the end, none of the Sharks made an offer. Jenn and Ryan walked out of the Tank without a deal. They looked disappointed but promised to keep working on their idea.
Many things went wrong for LoveSync during their Shark Tank pitch. One major problem was their presentation. Ryan stumbled over his words many times. He struggled to explain their business plan clearly. This made the Sharks lose confidence in their ability to lead the company. Investors want to know exactly how their money will be used, and Ryan’s answers did not convince them.
Another issue was their plan to launch an app. While Jenn and Ryan thought an app would help their business, the Sharks thought it was a weak idea. They did not see how it would help couples communicate better.
The Sharks also questioned the effectiveness of the LoveSync Button itself. They worried that using a button would not solve communication problems. Instead, it might create new problems by letting partners avoid difficult conversations. Some Sharks even felt the button could harm relationships by removing the romance and openness needed for intimacy.
Sales were another problem. While they sold 400 units during their Kickstarter campaign, they had not shown much growth since then. The Sharks wanted proof that people were buying the product and that there was demand beyond the initial supporters. Without clear sales numbers, they did not feel comfortable investing.
Lastly, the Sharks questioned the founders’ overall business strategy. They felt Jenn and Ryan had not thought through how to market the product to a larger audience or how to stand out in the crowded world of relationship tools. All these issues combined led every Shark to drop out of negotiations, leaving LoveSync without a deal.
Product Availability
Even though LoveSync did not get a deal, the company kept moving forward. The LoveSync Button is still available for purchase. The product comes in pairs of discreet buttons that each partner keeps on their side of the bed. Each button has a simple design that looks like a small, sleek device with a soft-touch surface. When one partner presses their button, the system waits to see if the other partner also presses their button.
If both do, a light turns on to signal that they are both in the mood. If only one partner presses, nothing happens, and the partner’s secret is safe. This protects each person from feeling rejected.
LoveSync’s physical buttons are sold on the company’s official website, lovesync.com. The website also shares information about how the product works and offers tips for improving communication in relationships. Customers can order the buttons directly from the site and have them shipped to their homes. The buttons cost around $60 per set, which includes both buttons needed for a couple.
In addition to the physical buttons, LoveSync has also developed a mobile app. The app works similarly to the buttons, letting each partner press a virtual button on their phone when they feel like being intimate. If both partners press within a set period, they receive a discreet notification letting them know they are both interested. The app was released on both Google Play and the Apple App Store.
It is available for download and has had over 1,000 downloads on Android alone. While reviews for the app are mixed, some couples have shared that it helped them start conversations they were too shy to begin otherwise.
After appearing on Shark Tank, Jenn and Ryan did not let the rejection stop them. They continued to work on their business. They made improvements to their website and marketing. They focused on selling their physical buttons and developing the app they promised. Even though they did not get a Shark’s investment, they received a lot of attention after the episode aired.
Their appearance led to features in magazines, blogs, and talk shows. While not all of the press was positive, the publicity helped spread the word about LoveSync.
As of 2024, LoveSync is still in business. The company reports lifetime sales of around $1.2 million, which shows that there is demand for their product. Some couples have praised the product for giving them a way to express themselves without fear of rejection. Others have criticized it for avoiding real conversations.
Despite the mixed reviews, Jenn and Ryan have kept their mission alive. Their products continue to sell on their website, and their app is still available in app stores.
LoveSync’s journey after Shark Tank shows that rejection does not have to be the end. Even without a Shark’s help, they found a way to stay in business and reach customers who believe in their idea.
Conclusion
The LoveSync Button’s journey on Shark Tank was a roller coaster of emotions. Jenn and Ryan entered the Tank with hopes of helping couples communicate about intimacy in a discreet and safe way. Their pitch showed how much they cared about solving a real problem in relationships. They asked the Sharks for $100,000 in exchange for 10% equity. Unfortunately, the Sharks did not believe in the product or its ability to improve communication.
They worried it could make things worse instead of better. The Sharks also criticized the founders’ unclear business plan and their struggle to explain their strategy.
In the end, LoveSync left the Tank without a deal. But Jenn and Ryan did not give up. They kept working on their idea, selling their products, and launching their app. Today, LoveSync is still in business, with lifetime sales of $1.2 million. Their journey proves that even when experts doubt you, passion and persistence can keep your dream alive. The LoveSync Button continues to offer couples a unique way to express their desire for intimacy without fear of rejection.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
