Every parent knows the struggle of changing a stinky diaper. No matter how quickly you wrap it up, the smell lingers. It clings to the air, the trash can, and sometimes even the entire room. Regina Crisci, a nurse and entrepreneur, experienced this problem firsthand. She knew there had to be a better way to control diaper odors before they became unbearable. That’s when she created Diaper Dust, a special powder designed to neutralize diaper smells instantly.
When Regina walked into the Shark Tank in Season 13, she had a bold pitch. She even brought a “simulated” dirty diaper to demonstrate how Diaper Dust worked. The sharks were impressed by the product’s effectiveness but had concerns about sales and scalability. Regina asked for $75,000 for 40% equity in her company.
While most sharks hesitated due to low sales numbers, Mark Cuban saw potential. He agreed to her original offer, giving her the funding and mentorship she needed.
Since appearing on Shark Tank, Diaper Dust has grown significantly. Lifetime sales have surpassed $1 million, and Regina continues to expand the brand. This article will cover her journey, the sharks’ reactions, and where Diaper Dust stands today.
Diaper Dust Net Worth Shark Tank Update 2025
Regina was looking for an investment of $75k in exchange for 40% equity in the company. At the time of the episode, she valued her company at $1.875 million. Regina successfully secured a deal with Mark Cuban for an investment of $75k for 40% equity in the company. The investment adjusted the company’s net worth to around $187,500. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Diaper Dust is around $3 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Emma Grede
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Barbara Corcoran
Out
N/A
N/A
Mark Cuban
$75,000 for 40% equity
N/A
Yes
Regina Crisci Backstory + Their Initial Pitch
Regina Crisci, a nurse by profession, came up with the idea for Diaper Dust out of necessity. As a mother, she was tired of dealing with the foul smells that came with diaper changes. She wanted a solution that would eliminate odors at the source, not just mask them. After experimenting with different formulas in her own kitchen, she finally created a powder that worked.
The early days were tough. Regina mixed the powder herself in her backyard, getting covered in dust as she perfected the formula. She faced challenges like securing a patent, finding manufacturers, and marketing her product with a limited budget. Despite these hurdles, she believed in Diaper Dust and its potential to help parents everywhere.
During her Shark Tank pitch, Regina confidently demonstrated how Diaper Dust worked. She sprinkled the powder into a diaper and showed how it instantly neutralized odors. She explained that her product was different from other deodorizers because it attacked the smell before the diaper was even wrapped up. Her ask was $75,000 for 40% equity, which she planned to use for manufacturing, marketing, and distribution.
Queries + Shark’s Responses, and Final Deal
The sharks had mixed reactions to Regina’s pitch.
Kevin O’Leary was the first to speak. He liked the product but worried about Regina’s lack of business experience. He said, “You’re a nurse, not a businesswoman. This would require a lot of work.” Because of this, he decided to step away.
Barbara Corcoran agreed that the product worked, but felt Regina needed a business partner, not just an investor. She said, “You need someone who can handle the business side while you focus on the product.” Since Barbara didn’t see herself in that role, she also bowed out.
Lori Greiner thought the idea was clever but believed it was too early-stage for her. She said, “You only have $3,000 in sales. I need to see more traction before investing.” Without stronger sales numbers, Lori decided to pass.
Emma Grede, the guest shark, loved the concept but was concerned about marketing. Regina had relied mostly on word-of-mouth, and Emma felt she needed a stronger strategy. She said, “You need a real marketing plan to scale this.” Because of this, she also stepped away.
That left Mark Cuban. At first, he hesitated. He questioned whether parents would buy a separate product just for diaper smells. But after seeing Regina’s passion and the product’s effectiveness, he changed his mind. He said, “I think this could work if we scale it right.” He agreed to her original ask—$75,000 for 40% equity.
Regina accepted the deal, thrilled to have Mark’s support.
Product Availability
Diaper Dust is a fine powder that parents sprinkle into a dirty diaper before rolling it up. The powder neutralizes odors instantly, making diaper changes much more pleasant. It’s made with safe, natural ingredients, so it’s gentle on babies’ skin.
The product is available in different sizes, including travel-friendly packs and bulk options. Customers can buy it directly from the Diaper Dust website or on Amazon. Prices range from $9.99 for a small pouch to $39.99 for a large refill bag.
Since Shark Tank, Diaper Dust has gained popularity. It sells over 400 units per month on Amazon and has received rave reviews from parents who call it a “game-changer.”
What Happened To The Diaper Dust After Shark Tank?
After appearing on Shark Tank, Diaper Dust saw a huge surge in sales. Regina posted videos on Instagram showing herself packing hundreds of orders. Within months, lifetime revenue surpassed $1 million.
Mark Cuban’s team helped Regina improve manufacturing and expand distribution. She also gained access to better marketing resources. In an update, Regina said, “Mark has been amazing. He gives advice whenever I need it.”
Looking ahead, Regina plans to expand into teen and adult care products. She believes Diaper Dust can help with incontinence odors as well.
As of today, Diaper Dust is still in business and growing. The patent is still pending, but sales remain strong. With Mark’s support, the future looks bright for this innovative product.
Conclusion
Regina Crisci’s journey on Shark Tank was a success. Despite low initial sales, her passion and the product’s effectiveness convinced Mark Cuban to invest. Since the show, Diaper Dust has exceeded $1 million in sales and continues to grow.
The sharks’ concerns about competition and marketing were valid, but Regina proved that a great product with the right support can succeed. With Mark’s guidance, she is expanding into new markets and making diaper changes easier for parents everywhere.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
