The story is about a woman named Joelle Flynn who faced a common problem: bad breath after meals or coffee. She noticed that carrying a regular toothbrush and toothpaste was cumbersome, especially while on the go, like during a wine-tasting tour. So, she thought of a clever solution—a small, portable toothbrush that has toothpaste inside it, similar in size to lipstick. This way, people could freshen their breath easily without the hassle of carrying a bulky toothbrush.
Joelle partnered with Sonia Hounsell, who is good at branding, to bring this idea to life. They created a product called FunkkOff TeethRefreshers. Their toothbrush is tiny, convenient, and meant for quick use.
They showcased their product on Shark Tank during its 14th season, asking for $250,000 for 5% equity. They demonstrated how easy it is to use—just twist, brush, and enjoy fresh breath! The sharks were interested but had doubts about how well the product would sell.
FunkkOff Net Worth Shark Tank Update 2025
Joelle and Sonia were looking for an investment of $250k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $5 million. Joelle and Sonia successfully secured a deal with Robert for an investment of $250k for 12% equity in the company. The investment adjusted the company’s net worth to around $2.08 million. After the show was aired, FunkkOff saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of FunkkOff in 2025 is around $300,000.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Robert Herjavec
$250,000 for 12% equity
N/A
Yes
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Emma Grede
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Joelle Flynn Backstory + Their Initial Pitch
Joelle Flynn had a real problem while on a wine tour: she wanted a simple way to clean her teeth quickly, but regular toothbrushes were too bulky to carry around. She thought of creating something small, like a lipstick, that could easily fit in a purse or pocket.
She talked about her idea with her friend Sonia Hounsell, who had experience in the business world. Together, they created FunkkOff TeethRefreshers, a compact toothbrush that comes with toothpaste built-in. The toothpaste is made from natural and vegan ingredients, comes in peppermint and vanilla flavors, and is safe to swallow.
They started their business by investing $325,000 of their own money and later raised an additional $675,000 from investors. By the time they appeared on Shark Tank, they had made $80,000 in sales but were also $130,000 in debt. Each TeethRefresher costs $7.50 to produce and sells for $22, which gives them a good profit margin.
On Shark Tank, they aimed to secure funds to increase their inventory and expand into retail stores. They hoped their product would become as common and necessary as lipstick or gum for people who want to maintain fresh breath.
Queries + Shark’s Responses, and Final Deal
Mark Cuban liked the product itself but was critical of how it was marketed. He felt that the company was not effectively reaching the people who would be most interested in buying it, particularly frequent travelers and business professionals. Even with his feedback, he ultimately decided not to invest.
Emma Grede also saw potential in the product but believed that for it to succeed, the entrepreneurs needed to partner with a major retailer like Target or Walmart. She thought getting into such stores would help boost sales. However, due to the current low sales figures, she chose not to invest.
Lori Greiner expressed that she personally enjoyed the product but believed it was too specialized for a large market. She classified it as a “niche product,” meaning it appeals to only a small group of customers. Because of this, she opted out of investing.
Kevin O’Leary, known for his straightforward approach, was direct about his lack of interest. He pointed out that the sales numbers were too low for him to consider investing at that time and decided to bow out.
Initially, Robert Herjavec said he wasn’t interested in investing. However, as Joelle and Sonia were leaving, he recalled how his wife enjoyed similar products and recognized the potential market. This led him to make a last-minute offer of $250,000 in exchange for a 12% stake in the company, which Joelle and Sonia accepted on the spot.
Product Availability
FunkkOff TeethRefreshers are a convenient and fashionable way to freshen your breath anytime, anywhere. Since appearing on Shark Tank, FunkkOff has successfully expanded their product availability to 55 stores located in New York and Washington, DC.
You can purchase them online through their official website or Amazon, as well as in select dental offices. In terms of pricing, each unit retails for $22, with a production cost of $7.50, allowing the company to maintain a good profit margin.
What Happened To The FunkkOff After Shark Tank?
The situation with the company FunkkOff is that they make a deal with Robert, but that deal didn’t go through. Despite this setback, the company continued to operate and even opened more store locations. However, they aren’t selling as much as they would like, as their sales figures are relatively low.
As of today, FunkkOff is still operating but is growing slowly. Their sales each month are between $3,000 and $4,000, which is not very high for a business. On Amazon, they have received mixed feedback from customers—some people find their products to be overpriced. Additionally, they haven’t made significant progress in getting their products into big retail stores.
The company has potential for growth, but in order to succeed, they need to improve their marketing efforts and get better distribution for their products.
Conclusion
Joelle and Sonia appeared on the television show Shark Tank to pitch their product, which they believed was clever and convenient. During the show, only Robert Herjavec expressed interest and made them an offer, but for some reason, they didn’t end up finalizing the deal.
However, being on the show gave them a lot of visibility, which helped them get their product into more stores. The product, called FunkkOff, is still on the market, but they are finding that sales are not as high as they had hoped.
Their experience highlights an important lesson: having a good idea or product is not enough on its own; effective sales and marketing are crucial for success, whether in front of investors or in the broader market.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
