In today’s world, many people are trying to eat healthier and reduce their meat consumption. However, finding plant-based alternatives that taste good and are made with natural ingredients can be challenging. Most meat substitutes are processed in labs and contain artificial additives, leaving consumers skeptical about their health benefits.
Recognizing this problem, three entrepreneurs—Jumoke Jackson, Danita Claytor, and Duane Myko—decided to create a better solution. They developed Everything Legendary, a plant-based burger that combines health and flavor. Their goal was to offer a delicious and nutritious alternative to traditional meat burgers.
Their journey led them to appear on Season 12 of “Shark Tank,” where they presented their product to a panel of investors. They sought $300,000 in exchange for 10% equity in their company. The episode showcased their passion and the potential of their product, capturing the attention of viewers and investors alike.
Everything Legendary Net Worth Shark Tank Update 2025
Jumoke, Danita, and Duane were looking for an investment of $300k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $3 million. Jumoke, Danita, and Duane successfully secured a deal with Mark Cuban for an investment of $300k for 22% equity in the company. The investment adjusted the company’s net worth to around $1.36 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Everything Legendary is around $7.1 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Daymond John
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Barbara Corcoran
Out
N/A
N/A
Mark Cuban
$300,000 for 25% equity$300,000 for 22% equity
$300,000 for 20% equity
Yes
Jumoke Jackson, Danita Claytor, and Duane Myko Backstory + Their Initial Pitch
Jumoke Jackson, Danita Claytor, and Duane Myko were driven by personal experiences to create a healthier burger. Duane’s mother, who suffers from lupus, struggled to find plant-based foods that were both nutritious and flavorful. Similarly, Danita’s mother, who battled cancer, found it difficult to enjoy the available healthy food options. These challenges inspired the trio to develop a plant-based burger that didn’t compromise on taste.
They combined their culinary skills and passion for health to create Everything Legendary. Their burgers are made from natural ingredients, including hemp protein, coconut oil, and beet extract, offering a flavorful and nutritious alternative to meat.
During their “Shark Tank” pitch, they presented their product and business model, highlighting their commitment to quality and taste. They explained that their 4-pack of burgers cost $20 to produce and sold for $45 online, while an 8-pack cost $40 to make and sold for $75. They also sold to grocery stores at a wholesale price of $10 per 4-pack, with a retail price of $17, resulting in a 53% profit margin.
Queries + Shark’s Responses, and Final Deal
Each shark had specific questions and concerns about the product and business model.
Barbara Corcoran expressed concern about the high price point of the burgers compared to competitors. She believed that the premium pricing could be a barrier to widespread adoption and decided not to invest.
Kevin O’Leary appreciated the taste of the burger but was skeptical about the company’s valuation. He felt that the financial projections didn’t justify the investment and chose not to make an offer.
Lori Greiner and Daymond John did not see a clear path to profitability and scalability for the company. They were concerned about the challenges of competing in the crowded plant-based food market and opted out.
Mark Cuban, however, saw potential in Everything Legendary. He proposed shifting the business model to focus on cloud kitchens, allowing the burgers to be delivered fresh through services like DoorDash and Uber Eats. This approach would reduce shipping costs and eliminate the need for freezer space in stores. Mark offered $300,000 for 25% equity. After some negotiation, the founders agreed to a deal of $300,000 for 22% equity.
Everything Legendary’s burgers are made from natural, plant-based ingredients, including hemp protein, coconut oil, and beet extract. They are gluten-free, soy-free, and non-GMO, catering to health-conscious consumers seeking flavorful alternatives to meat.
The burgers are available for purchase on the company’s official website, offering various pack sizes for online orders. They have also secured shelf space in major retailers, including Target, Walmart, Safeway, and Giant. The 8-oz burger patties are priced at $5.49, making them accessible to a broad range of customers.
What Happened To Everything Legendary After Shark Tank?
Following their appearance on Shark Tank, Everything Legendary experienced a significant boost in sales and brand recognition. Within 24 hours of the episode airing, they generated $250,000 in sales. Four months later, their revenue had reached $1.7 million.
The company expanded its production capabilities by partnering with three co-packers and two national distribution centers, enabling them to produce up to 160,000 burgers per hour. This scalability allowed them to meet the growing demand and expand their retail presence.
In 2022, Everything Legendary secured a partnership with Live Nation Entertainment, becoming the primary plant-based burger option at Live Nation’s national concert events. This collaboration further increased their visibility and introduced their product to a broader audience.
As of today, Everything Legendary continues to thrive in the plant-based food industry. They have expanded their product line to include cheeseburger patties with vegan cheese, offering consumers more variety. Their products are now available in over 1,000 Kroger stores across the country, with plans to expand to additional Publix locations.
The company’s commitment to quality and flavor has earned it a loyal customer base. They continue to innovate and grow, solidifying their position as a leading brand in the plant-based food market.
Conclusion
Everything Legendary’s journey from a home kitchen to a national brand is a testament to the founders’ dedication and vision. By addressing a common problem, finding healthy, flavorful plant-based food, they created a product that resonates with consumers. Their successful pitch on Shark Tank and subsequent partnership with Mark Cuban provided the resources and exposure needed to scale their business.
Today, Everything Legendary stands as a shining example of how passion and perseverance can lead to success in the competitive food industry. Their story inspires aspiring entrepreneurs to pursue their dreams and make a positive impact on the world.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
