Parting Stone Net Worth Shark Tank Update 2025 

Losing someone you care about is really tough, and when families choose cremation, they often find traditional urns to be too impersonal or cold. Justin Crowe experienced this struggle personally when he lost his grandfather. He wanted a more meaningful way to keep his grandfather’s memory alive.

In 2016, while working on a pottery project, Justin had an idea: instead of putting ashes in a standard urn, why not turn them into smooth, natural stones? These stones would be beautiful, easy to hold, and could be shared among family members, making them feel more connected to their loved ones.

This idea blossomed into Parting Stone, a service he launched in 2018 that transforms cremated ashes into solid stones, providing a comforting way to remember those we’ve lost.

In 2022, Justin appeared on Shark Tank to seek investment for his business. He asked for $400,000 for a 5% share in his company. After an emotional pitch, he successfully secured a deal with two investors, Lori Greiner and Kevin O’Leary, who agreed to invest the same amount but for a 10% share plus royalties.

Parting Stone Net Worth Shark Tank Update 2025 

Justin was looking for an investment of $400k in exchange for 5% equity in the company. At the time of the episode, he valued his company at $8 million. Justin successfully secured a deal with Lori and Kevin for an investment of $400k for 10% equity in the company, plus royalties. The investment adjusted the company’s net worth to around $4 million. After the show aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Parting Stone in 2025 is around $10 million.

Shark(s) name	$400,000 for a 20% equity $400,000 for a 10% equity + a royalty of $20 per sale until $400,000 is paid$400,000 for a 10% equity + a royalty of $20 for DTC and a $12.50 royalty for a B2B unit $400,000 is paid	Counteroffer	Accepted?
Gwyneth	Out	N/A	N/A
Lori Greiner Kevin	$400,000 for a 20% equity $400,000 for a 10% equity + a royalty of $20 per sale until $400,000 is paid$400,000 for a 10% equity + a royalty of $20 for DTC and a $12.50 royalty for B2B unit $400,000 is paid	$400,000 for a 7% equity	Yes
Kevin O’Leary	Out	N/A	N/A
Barbara Corcoran	$400,000 for a 10% equity + a royalty of $20 per sale until $400,000 is paid	N/A	No
Mark Cuban	Out	N/A	N/A

Justin Crowe Backstory + Their Initial Pitch 

Justin Crowe created Parting Stone inspired by his grandfather’s memory. He wanted a way to remember him that was both physical and comforting. While trying his hand at pottery, Justin figured out how to turn cremated ashes into smooth, stone-like pieces.

When he appeared on Shark Tank, he brought samples of these stones and explained the process: Families or funeral homes send in the ashes of their loved ones. The ashes are then converted into 40-60 stones for humans or 3-10 stones for pets. These finished stones are returned to the families in a beautiful wooden box.

The pricing for the service is $995 for human ashes and between $500 and $595 for pet ashes. Although most customers (about 95%) are from the human market, Justin sees a lot of potential in the pet market too. 

Parting Stone generates revenue from two main sources:

1. Partnerships with funeral homes (75% of sales) – Currently, they work with over 600 funeral homes in the U.S. and Canada.

2. Direct sales to consumers (25%) – Families can also order stones directly through their website.

Justin is looking for investment to help automate the production process and to reach out to more funeral homes to grow his business.

Queries + Shark’s Responses, and Final Deal

Kevin appreciated the concept but was worried that the price of $995 for the stones was too low, which could hurt profits. He asked about how much the business had sold in previous years, and was told the company had made $350,000 in 2020 but faced big losses of $800,000 each year in 2021 and 2022, despite earning more than $1.3 million in revenue. Kevin concluded that the company needed to charge higher prices to make a profit.

Lori found the emotional aspect of the stones appealing and thought there was a good opportunity for growth, especially by working with funeral homes. She decided to partner with Kevin for an investment offer.

Barbara showed interest and offered $400,000 for 10% of the business, plus a payment of $20 for every stone sold to ensure her investment would be secure.

Mark chose not to invest because he already had a stake in a similar company that turns ashes into diamonds, meaning he didn’t want to compete.

Gwyneth thought the idea was lovely but decided not to invest since it wasn’t an area she was experienced in.

After some discussions, Lori and Kevin offered the same deal as Barbara: They would invest $400,000 for a 10% share of the company and get a royalty of $20 for each stone sold directly to customers, and $12.50 for each stone sold through funeral homes, until they got back their investment. 

In the end, Justin, the entrepreneur, accepted their combined offer, bringing in two strong backers for his business.

Product Availability

Parting Stone provides a unique way to memorialize loved ones through their offerings. They create smooth, natural stones using cremated ashes, giving a tangible and aesthetic keepsake. Each stone comes in an attractive wooden display box, ideal for showcasing the stones at home. They cater to both humans and pets, allowing for personalized remembrance options for all loved ones.  

You can purchase their products directly from their website. Additionally, they partner with over 600 funeral homes across the U.S. and Canada, making it accessible for families seeking these memorial options.  

The cost for human stones has increased to $2,495, rising from its previous price of $995 after their appearance on Shark Tank.  For pet stones, prices range between $595 and $1,195, depending on specific options.

What Happened To The Parting Stone After Shark Tank?

After appearing on Shark Tank, Parting Stone, a company that specializes in turning cremated remains into solid stones, experienced a huge boost in popularity.

The company saw a 900% increase in visits to their website, meaning a lot more people are interested in what it offers. They successfully raised $2.3 million in a Series A funding round in January 2023, which will help them grow and expand their operations. Parting Stone plans to open a lab in Australia in 2024, indicating they are growing beyond just the U.S. market.

They are poised for significant revenue growth, expecting to reach $1 million in annual revenue and a net worth of $4 million by 2024. Additionally, following the advice from sharks, Parting Stone decided to increase their prices, which led to better profits for the company.

Conclusion 

Justin Crowe’s Parting Stone is a company that provides a special way to remember and honor loved ones who have passed away. Instead of the traditional method of using urns to hold ashes, Parting Stone creates beautiful stones from the remains, turning them into something comforting and easier to keep. 

Crowe got support for his business when he appeared on Shark Tank, where investors Lori Greiner and Kevin O’Leary helped him grow the company internationally. Initially, the business faced some challenges and losses, but it has since become successful, with higher prices for its unique offerings and strong revenue growth. 

For families looking for a meaningful and beautiful alternative to urns, Parting Stone offers a creative solution that helps keep the memory of their loved ones alive in a tangible way.