Deux Net Worth Shark Tank Update 2025 

Everyone loves cookie dough, but it’s usually packed with sugar, dairy, and unhealthy ingredients. For people who want a guilt-free treat, finding a tasty yet nutritious option is hard. That’s where Deux Cookie Dough comes in.  

Founded by Sabeena Ladha, Deux is a vegan, gluten-free edible cookie dough loaded with vitamins and nutrients. Unlike regular cookie dough, it’s made with healthier ingredients but still tastes delicious. Sabeena pitched her business on Shark Tank Season 13, hoping to get a deal to grow her brand.  

She asked for $300,000 for 10% equity, but the sharks had mixed reactions. While they admired her as an entrepreneur, some had concerns about the high calorie count and market competition. Robert Herjavec made an offer, but the deal fell apart during negotiations. 

Deux Net Worth Shark Tank Update 2025 

Sabeena was looking for an investment of $300k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $3 million. Sabeena did not secure a deal with any of the sharks. After the show aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Deux is around $12 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Robert Herjavec	$300,000 for 15% equity	1# $300,000 for 12.5% of equity stake 2# $300,000 for 10% of equity + 5% advisory shares	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Nirav Tolia	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Sabeena Ladha Backstory + Their Initial Pitch 

Sabeena Ladha had experience in venture capital and the food industry before starting Deux. She loved cookie dough but wanted a healthier version that fit her lifestyle. Traditional cookie dough contains dairy, eggs, and processed sugar, so she created a vegan, gluten-free alternative with added vitamins like zinc and vitamin C.  

When she entered the Shark Tank, she had already raised $1 million at a $6 million valuation. Her business was growing fast, with $630,000 in sales that year. She had also secured a deal with 40 Whole Foods stores.  

Her pitch was simple:  

– Healthier cookie dough (vegan, gluten-free, no artificial junk).  

– Sold in 12 oz jars for $15 each (cost to make: $3.70).  

– Expanding into major retail stores.  

She asked for $300,000 for 10% equity to scale production and marketing. 

Queries + Shark’s Responses, and Final Deal

Robert was impressed by Sabeena’s business skills. He said she was one of the best entrepreneurs he’d seen on the show. However, he doesn’t eat sweets, so he wasn’t sure he could help.  

Later, he changed his mind and offered $300,000 for 15% equity. He said he wouldn’t negotiate because he believed in her, not just the product.  

Mark thought Sabeena was incredible, but had concerns about the high calorie count. He said, “This isn’t a healthy alternative to cookie dough.” He advised her to “read the room” and understand her market better.  

Lori agreed with Mark. She liked the product but felt it wasn’t healthy enough to stand out. She passed on the deal.  

Kevin doesn’t eat sweets, so he said he wasn’t the right investor. Sabeena joked that he wasn’t her target customer, which made the sharks laugh.  

Nirav praised Sabeena but said he wasn’t a food industry expert. He didn’t think he could add value, so he left the deal.  

Robert’s offer was the only one on the table. Sabeena tried to negotiate for less equity, but Robert refused. When she countered again, he pulled the offer completely. He felt insulted because he was investing in her, not just the product. Without a deal, Sabeena walked away empty-handed. 

What Went Wrong With Deux On Shark Tank?

Even though the snack was vegan, it still had a lot of sugar and calories. This could make health-conscious consumers think twice about buying it. There are already many healthy snacks on the market. It’s tough for new products to get noticed when there are so many options available. Robert wanted a 15% ownership stake in the business. He wasn’t willing to accept anything less, which made it hard to negotiate.

Plus, Sabeena’s negotiating approach didn’t help her either. Robert wanted to fully commit to the deal, but Sabeena was trying to reduce his ownership percentage, which made him hesitant to invest.

Product Availability

Deux is a company that specializes in sweet treats and is continually expanding its offerings. They currently have:

– Vegan cookie dough that includes popular flavors such as chocolate chip.

– A new line of dessert spreads that can be used in various ways, like on toast or as toppings.

– Donuts, as they are adding more types of treats to their product range.

You can order from their official website. Their products are also available in over 1,200 locations, including well-known stores like Whole Foods.

What Happened To The Deux After Shark Tank?

The statement highlights the success of a company called Deux, which is led by an entrepreneur named Sabeena. Even though she didn’t secure a partnership or investment from a shark, the company has achieved impressive growth on its own. Deux made $1 million in sales in 2021, and it is expected to grow significantly to $5 million in 2022. This shows that the company is doing well and is likely to continue increasing its revenue.

The company has been recognized by major media outlets, like the New York Times, which can help raise its profile and attract more customers. Being featured in such a prestigious publication is a sign of credibility and success. Deux has successfully expanded its presence, making its products available in over 1,200 stores across the country. This widespread availability can lead to more sales and brand recognition.

The company has introduced new products, including spreads and donuts, which can attract a broader range of customers and keep the brand fresh and exciting. Overall, Sabeena’s achievement shows that she was able to build a thriving business without relying on outside support or investment, demonstrating her skill and determination as an entrepreneur.

Conclusion 

Deux Cookie Dough’s Shark Tank journey was tough but inspiring. Sabeena Ladha impressed the sharks but left without a deal due to negotiation issues.  

However, the company has thrived on its own. With millions in sales and nationwide retail presence, Deux is a success story in the vegan snack world.   If you want to try this guilt-free cookie dough, check out their website or local stores. Who knows? Maybe one day, the sharks will regret passing on this sweet deal!