Buying an engagement ring should be a joyful experience. But for many couples, it comes with guilt. The diamond industry has long been criticized for unethical mining practices. Many gems are sourced from conflict zones where workers face dangerous conditions. Customers also worry about environmental damage from mining.
Krish Himmatramka wanted to change this. His company, Do Amore, sells ethical engagement rings that do good in the world. Every ring is made with conflict-free diamonds and recycled metals. But what makes Do Amore truly special is its mission—each purchase funds a clean water well for communities in need.
When Krish pitched on Shark Tank Season 13, he asked for $600,000 for 6% equity. He revealed the company had $8.3 million in sales the previous year. The sharks were impressed but had concerns. Mark Cuban worried about competition. Barbara Corcoran admitted she wasn’t a jewelry expert. Kevin O’Leary offered a deal with strict royalties.
Do Amore Net Worth Shark Tank Update 2025
Krish was looking for an investment of $600k in exchange for 6% equity in the company. At the time of the episode, he valued his company at $10 million. Krish successfully secured a deal with Daniel Lubetzky for an investment of $600k for 15% equity in the company. The investment adjusted the company’s net worth to around $4 million. After the show was aired, Do Amore saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Do Amore is around $12 million.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
Daniel Lubetzky | $600,000 for 15% equity | $600,000 for 12% equity | Yes |
Lori Greiner | Out | N/A | N/A |
Kevin O’Leary | $600k for a 6% stake + a royalty of $100 per unit sold until $1.8M is paid | $600,000 for 10% equity | N/A |
Barbara Corcoran | Out | N/A | N/A |
Mark Cuban | Out | N/A | N/A |
Krish Himmatramka Backstory + Their Initial Pitch
Krish Himmatramka started Do Amore with just $18,000 of his own savings. He was frustrated by the lack of ethical options in the jewelry industry. Many diamond sellers didn’t care where their gems came from. Krish wanted to create rings that were beautiful, sustainable, and meaningful.
His business model was simple but powerful:
– Ethically sourced diamonds (no conflict zones, fair wages)
– Recycled gold and platinum (reduces environmental harm)
– One ring = One well (each sale funds clean water projects)
Early challenges included educating customers about ethical jewelry. Many people didn’t realize how common unethical diamonds were. Krish also had to find trusted suppliers who met his strict standards.
By the time he appeared on Shark Tank, Do Amore was already successful. The company had $8.3 million in sales and was on track for $11 million that year. Krish didn’t need investors—he had grown the business without outside funding. But he wanted a shark’s expertise to scale faster.
His pitch asked for $600,000 for 6% equity, valuing the company at $10 million. The sharks had mixed reactions.
Queries + Shark’s Responses, and Final Deal
Daniel Lubetzky: He initially wasn’t interested in the jewelry business and left the discussion early because he felt it wasn’t his area. However, he later changed his mind and re-engaged.
Mark Cuban: He had concerns that the business model was too simple and could easily be copied by any jeweler. Because he didn’t see a unique advantage that would help it stand out, he chose not to invest.
Barbara Corcoran: She was honest about her lack of knowledge in the jewelry market, humorously noting that she hadn’t even received an engagement ring from her husbands. Since she didn’t feel qualified to understand the business, she decided against making an investment.
Kevin O’Leary: He found the financial numbers appealing but thought the company’s asking price was too high. Kevin proposed a deal where he would invest $600,000 for a 6% share of the company and also earn royalties of $100 per ring sold until he recouped $1.8 million, which would take money away from the business owner, Krish.
Lori Greiner: She felt that Kevin’s proposal was more favorable than anything she could offer, so she opted not to make her own offer and stepped back from the negotiation.
Daniel Lubetzky: After hearing Kevin’s deal, Daniel returned to the negotiating table with a new offer to invest $600,000 for a 15% share. Krish countered with a request for 12%, but Daniel held firm on 15%. To show his commitment to the business’s mission of charity, Daniel agreed to donate 3% of his shares to a charitable cause. Eventually, Krish accepted Daniel’s revised offer, leading to a handshake agreement.
Product Availability
Do Amore is a jewelry company that offers a variety of high-quality rings and other pieces. They still have their products available for customers today. Their collection includes:
– Engagement rings, which can be custom-made or pre-designed.
– Wedding bands to complement the engagement rings.
– Necklaces and earrings for additional jewelry options.
– Milestone jewelry, which are gifts for special occasions like anniversaries.
All of their items are made with ethical and environmentally friendly practices. This includes:
– Using conflict-free diamonds, meaning they are sourced in a way that does not support violence or exploitation.
– Utilizing recycled metals to help reduce environmental impact.
– Providing a lifetime warranty that covers free repairs and resizing, ensuring customers can keep their jewelry in great condition.
Prices for their jewelry range widely, from $1,000 to over $20,000, based on the design and materials used. Customers can conveniently shop for their products online at DoAmore.com or set up virtual consultations for personalized assistance.
What Happened To The Do Amore After Shark Tank?
Since appearing on the Shark Tank, Do Amore has seen impressive growth and accomplishments. Here’s a simplified breakdown of what they’ve achieved: In 2022, they reached $12 million in sales, up from $8.3 million before the show. This indicates a substantial increase in their business revenue after gaining visibility from Shark Tank.They’ve built over 60 wells that provide clean water to more than 16,520 people.
This shows their commitment to social responsibility and helping communities in need.
The company has expanded its product line to include more types of jewelry, such as earrings and necklaces, in addition to their original offerings. They’ve received excellent reviews, with 5-star ratings on popular wedding planning sites like The Knot and Wedding Wire. This suggests that customers are very happy with their products.
The impact of Shark Tank was significant—after their episode aired, their website received so much traffic that it crashed. Additionally, their story has been highlighted by well-known media outlets like Women.com and Forbes.
As of today, Do Amore remains successful. The founder, Krish, continues to prioritize ethical sourcing and making a positive social impact. This shows that it is possible for a business to be both successful and compassionate.
Conclusion
Krish Himmatramka’s Shark Tank journey was a success. He secured a $600,000 deal with Daniel Lubetzky for 15% equity. Though some sharks doubted the valuation, Daniel saw the bigger picture.
Since the show, Do Amore has helped thousands get clean water. Their jewelry remains high-quality and ethical. Customers love the mission and craftsmanship.
For couples who want a ring with meaning, Do Amore is a perfect choice. The company shows that business can change lives—one diamond, and one well, at a time.

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.