Cakes Body Net Worth Shark Tank Update

Women face many challenges, not just from societal pressures but also related to their physical anatomy. One common issue is the discomfort of wearing a bra all the time. For mothers, especially those who are breastfeeding, there’s also the problem of leaking, which can be embarrassing even when wearing a bra, as it doesn’t always fully prevent the issue from being noticeable.

This can add stress and discomfort to their daily lives, making it harder to feel at ease in public or social settings.

Taylor Capuano and Casey Sarai, the owners of Cakes Body, have introduced a suitable product to help ladies all over the world. Their product is a silicone nipple cover that is not only reusable but also washable. The best part about the product is that it does not use any adhesives and it gets attached to our body naturally through the flesh heat. Their patent is also in process for their seamless design.

The owners came on Shark Tank to request $300K in exchange for 5% of their company. They also presented the sharks with their three signature size Cakes Body including Itty Bitty, Plus, and OG to demonstrate the quality of their product. Let’s explore their journey on the show.

Cakes Body Net Worth Shark Tank Update

Taylor and Casey were looking for an investment of $300K in exchange for 5% equity in the company. At the time of the episode, they valued their company at $6 million. Taylor and Casey successfully secured a deal with Emma Grede for an investment of $300K for 10% equity in the company. The investment adjusted the company’s net worth to around $3 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of CAKES Body in 2024 is around $12 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	$300K for 5% equity	$300K for 5% equity, plus $1 per unit royalty until $1 million recouped	No
Mark Cuban	Out	N\A	N\A
Lori Greiner	Out	N\A	N\A
Robert Herjavec	Out	N\A	N\A
Emma Grede	$300K for 5% equity	$300K for 10% equity	Yes

The Owners’ Backstory

Casey related that she and Taylor are twins and they were both working in corporate for the last 10 years. They both lost their jobs at the same time and then started to work on the simple idea of making easy-to-use nipple covers. They started to make a solution for themselves at first and they wanted something that didn’t poke through clothes and seem totally invisible. Thus, they designed Cake’s Body that is thicker in the middle and thin at the edges. This makes their product unique as well.

Initial Pitch

The twin owners came on the show to seek $300K for a 5% equity stake. Their product is a simple nipple cover that helps to replace bras and bralettes every time a girl needs them. Their design does not use any adhesives and can be used again and again without any issue.

Queries about the Product

Cuban asked the first question about their sales. Casey highlighted that they started the business with only $10K from their own pockets without any advertisement money and investors. In the first year, they made $1M in revenues, in the last 5 months their sales are $1.5M, and this year’s projection is about $5M.

Their net profit is about 35%. Their last year’s profit was $300K and for this year it is above $500K, which is pretty impressive.

Herjavec and Cuban were also curious to know about their medium of selling the product. Taylor related that 90% of their revenue came from TikTok last year with no investment in customer’s acquisition.

Cuban concerned them by pointing out that TikTok can shut down. She related that for the six months of this year, their intentions were to shift from TikTok to paid channels, which they successfully did and gained much more efficient results.

Herjavec asked about their returns from the paid channels. Their Return on Ad Spend was about 5 times more than usual.

Lori wanted to know about the cost of making the product and its selling rate. Casey highlighted that it costs them $8 to make a unit and they sell it for $30.

Emma was interested to know why they needed a shark. Taylor replied that they want to improve their company from a single product to a lasting brand.

Shark’s Response and Final Decision

Cuban was the first shark to pass the deal as he was not fit for the industry.

Herjavec also highlighted that he has no expertise in the business and so decided to back out too.

Emma offered them $300K for 12.5% of their company.

Kevin also offered them $300K but for 5% equity with a royalty of $1 per unit sold until $1M is paid. The twins then highlighted that they can’t put the business in royalty.

They counter-offered Emma $300K for 8% equity which she readily rejected.

The guest shark then revised her offer to $300K for 10% of their company making it her final proposal.

Finally, the twins accepted her offer and left the show with big smiles on their faces.

Product’s Availability

After getting a deal on Shark Tank, the girls finalized the offer as well with Emma. Taylor in an interview also highlighted that “Working with Emma Grede has been surreal, she is the most iconic business leader of our time, yet is one of the most compassionate and down-to-earth people we have ever met,”

Before filming for Shark Tank in June 2023, CAKES Body was set to reach $5M in sales. However, after appearing on the show, partnering with Emma, and gaining attention through viral social media posts, Taylor shared that they are now expecting to close 2023 with nearly $10M in sales. They also have donated $300K to women’s health causes.

Conclusion

After appearing on Shark Tank and getting a deal with Emma, CAKES Body saw their business take off, with sales expected to reach nearly $10M by the end of 2023. The partnership with Emma and the push from viral social media posts played a key role in this growth. In addition to their success, they have generously donated over $300,000 to women’s health causes, making a positive impact alongside their business achievements.