Buckle Me Baby Coats Net Worth Shark Tank Update 2025 

In the chilly months, parents often face a dilemma: how to keep their children warm without compromising safety in car seats. Traditional bulky winter coats can interfere with the proper functioning of car seat harnesses, posing a risk during accidents. Recognizing this issue, Dahlia Rizk, a mother and entrepreneur, developed Buckle Me Baby Coats—innovative outerwear designed to keep children warm while ensuring car seat safety.

These coats feature a unique design that allows car seat straps to secure directly against the child’s body, eliminating the need to remove the coat before buckling up. This solution not only addresses a common parental concern but also enhances child safety during travel.

Dahlia’s appearance on Season 12, Episode 7 of “Shark Tank” brought significant attention to her product. Seeking $100,000 for a 10% equity stake, she presented her innovative coat design to the Sharks. The demonstration highlighted how the coat’s side-opening design allowed for easy access to car seat buckles, ensuring that the harness fit snugly against the child’s chest.

The Sharks were impressed by the practicality and safety benefits of the product. After some deliberation and negotiation, Dahlia accepted an offer from Daymond John: $100,000 for 20% equity, along with 30% of any licensing deals he facilitated. This partnership aimed to expand the product’s reach and enhance its market presence. 

Buckle Me Baby Coats Net Worth Shark Tank Update 2025 

Dahlia was looking for an investment of $100k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $1 million. Dahlia successfully secured a deal with Daymond for an investment of $100k for 20% equity in the company. The investment adjusted the company’s net worth to around $500k. After the show was aired, Buckle Me Baby Coats experienced a good boost in exposure. As per my rough estimate, the current net worth of Buckle Me Baby Coats is around $2 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daymond John	$100,000 for 20% equity + 30% of all licensing deals	$100,000 for 15% of equity stake	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$100,000 for 2.5% equity and a $2 royalty on each coat until he recovered $300,000.	N/A	No
Barbara Corcoran	$100,000 for 20% equity	$100,000 for 15% equity	No
Mark Cuban	Out	N/A	N/A

Dahlia Backstory + Their Initial Pitch 

Dahlia’s journey to creating Buckle Me Baby Coats was driven by personal experience. As a mother, she was frustrated with the constant struggle of removing her children’s coats before placing them in car seats, especially during harsh winters. Understanding the safety risks associated with bulky coats in car seats, she envisioned a solution that combined warmth and safety.

After extensive research and development, she introduced a coat that opened at the sides, allowing car seat straps to be fastened directly against the child’s body without removing the coat. This design not only ensured safety but also provided convenience for parents.

During her pitch on Shark Tank, Dahlia showcased the coat’s functionality, emphasizing its safety features and ease of use. She highlighted that the coats were crash-tested and met safety standards, providing parents with peace of mind. The Sharks were intrigued by the product’s potential and its alignment with child safety concerns.

Queries + Shark’s Responses, and Final Deal

The Sharks posed several questions to understand the product and its market better. 

Kevin O’Leary inquired about the awareness among parents regarding the dangers of using bulky coats in car seats. Dahlia acknowledged that while not all parents were aware, educational efforts and social media campaigns were helping to spread the message.

Lori Greiner and Mark Cuban expressed admiration for the product but felt that Dahlia’s strong sales indicated she might not need an investor. 

Barbara Corcoran saw potential in scaling the business and offered $100,000 for 20% equity. 

Kevin O’Leary proposed a deal involving a $2 royalty per unit until he recouped $300,000, along with 2.5% equity. 

Daymond John, recognizing the product’s licensing potential, offered $100,000 for 20% equity and 30% of licensing deals. After considering the offers, Dahlia accepted Daymond’s proposal, valuing his expertise in branding and licensing.

Product Availability

Buckle Me Baby Coats are available for purchase on the company’s official website, Amazon, Walmart, and select Canadian retailers. The coats are priced between $69 and $149, depending on the style and size. The company has also focused on educating parents about car seat safety through social media campaigns and collaborations with child safety organizations. This educational approach has helped raise awareness and drive sales. 

What Happened To The Buckle Me Baby Coats After Shark Tank?

As of today, Buckle Me Baby Coats remains in business and continues to thrive. The company has achieved significant growth, with annual revenues reaching approximately $6 million and an estimated net worth of $2 million. Dahlia Rizk remains actively involved in the company’s operations, focusing on product development and customer engagement.

The brand has received several awards and recognitions, including the Product of the Year award by Creative Child Magazine. The company plans to explore international markets and expand its product offerings further, aiming to make car seat safety simple and stress-free for parents worldwide.  

Conclusion 

In conclusion, Buckle Me Baby Coats has successfully addressed a common parental concern by combining warmth and safety in children’s outerwear. Despite the initial deal with Daymond John not materializing, the company leveraged the exposure from “Shark Tank” to achieve substantial growth. With a commitment to innovation and customer education, Buckle Me Baby Coats continues to make a positive impact on child safety and comfort during travel.