In today’s fast-paced world, finding convenient and delicious snacks can be a challenge. Many people crave the comforting taste of pizza but lack the time or resources to prepare it from scratch. This common dilemma inspired husband and wife duo, Andrea Meggiato and Michelle Jimenez-Meggiato, to create The Pizza Cupcake—a unique snack that combines the beloved flavors of pizza with the portability of a cupcake.
Their innovative product caught the attention of the Sharks on Season 12 of “Shark Tank,” where they pitched their idea in hopes of securing an investment to expand their business. The couple sought $125,000 for a 5% equity stake in their company. Their presentation highlighted the product’s unique combination of brioche and sourdough dough filled with mozzarella and San Marzano tomatoes, offering a convenient and tasty snack option.
The Sharks were intrigued by the concept, and after some negotiation, Lori Greiner offered $125,000 for 12.5% equity and 2.5% advisory shares, which Andrea and Michelle accepted.
The Pizza Cupcake Net Worth Shark Tank Update 2025
Andrea and Michelle were looking for an investment of $125k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $2.5 million. Andrea and Michelle successfully secured a deal with Lori for an investment of $125k for 12.5% equity and 2.5% advisory shares. The investment adjusted the company’s net worth to around $1 million. After the show was aired, The Pizza Cupcake experienced a good boost in exposure. As per my rough estimate, the current net worth of The Pizza Cupcake is around $10 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Lori Greiner
$125,000 for 20% equity$125,000 for 15% equity
$125,000 for 10% of equity stake, $ 125,000 for 12.5% equity, $150,000 for 15% equity, $150,000 for 12.5,% and 2.5% in advisory shares
Yes
Robert Herjavec
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Daymond John
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Andrea Meggiato Backstory + Their Initial Pitch
Andrea Meggiato, originally from Venice, Italy, grew up with a deep appreciation for traditional Italian cuisine. After moving to New York, he noticed a gap in the market for convenient, high-quality pizza snacks. Together with his wife, Michelle Jimenez-Meggiato, they conceptualized The Pizza Cupcake—a fusion of pizza and cupcake that offers a portable and satisfying snack.
Their journey began with catering events and selling at local markets like Smorgasburg in New York City. The product quickly gained popularity, leading to features at venues like Citi Field, home of the New York Mets. However, the COVID-19 pandemic posed significant challenges, forcing the couple to pivot their business model. They transitioned to online sales, shipping their frozen products directly to consumers, which helped sustain their business during difficult times.
On Shark Tank, Andrea and Michelle presented their product with enthusiasm, sharing their sales figures and growth potential. They emphasized the product’s unique dough, made from a blend of brioche and sourdough, and its premium ingredients like fresh mozzarella and San Marzano tomatoes. Their passion and dedication resonated with the Sharks, leading to a successful deal with Lori Greiner.
Queries + Shark’s Responses, and Final Deal
During the pitch, the Sharks had several questions regarding the product’s scalability, shipping logistics, and market potential.
Kevin O’Leary expressed concerns about the high costs associated with shipping frozen products directly to consumers. He questioned the feasibility of maintaining profitability with such expenses and ultimately decided not to invest.
Mark Cuban also had reservations about the direct-to-consumer model, citing challenges in achieving sustainable margins. He appreciated the product but felt it wasn’t the right investment for him.
Daymond John and Barbara Corcoran acknowledged the product’s appeal but didn’t see a strong fit for their investment portfolios. They opted out of making offers.
Lori Greiner, however, saw potential in The Pizza Cupcake, drawing parallels to her previous investment in Bantam Bagels. She offered $125,000 for 20% equity. Andrea and Michelle countered with 12.5% equity and 2.5% advisory shares, which Lori accepted, sealing the deal.
The Pizza Cupcake is a frozen snack that combines the flavors of pizza with the convenience of a cupcake. Made with a unique blend of brioche and sourdough dough, each cupcake is filled with mozzarella and San Marzano tomatoes. The product is available in two flavors: Margherita and Pepperoni.
Consumers can purchase The Pizza Cupcake through various channels. The product is sold online via the company’s official website, offering nationwide shipping. Additionally, The Pizza Cupcake has expanded into retail, with availability in over 2,400 stores across the United States, including Whole Foods, Wegmans, Walmart, and others. This broad distribution has made the product more accessible to a wider audience.
What Happened To The Pizza Cupcake After Shark Tank?
Following their appearance on “Shark Tank,” The Pizza Cupcake experienced significant growth. The exposure led to a surge in online sales, with the company generating over $1 million shortly after the episode aired. This success enabled Andrea and Michelle to invest in scaling their production and expanding their distribution network.
By partnering with a co-packing facility in Brooklyn, they increased production capacity and reduced manufacturing costs. This move allowed them to meet growing demand and maintain product quality. The company’s retail presence expanded rapidly, with The Pizza Cupcake now available in major grocery chains nationwide.
In addition to retail growth, The Pizza Cupcake collaborated with celebrity chef Chrissy Teigen to launch a limited-edition flavor, further boosting the brand’s visibility. The company’s innovative approach and strategic partnerships have solidified its position in the frozen snack market.
Conclusion
The Pizza Cupcake’s journey from a local New York snack to a nationally recognized brand showcases the power of innovation and adaptability. Andrea and Michelle’s dedication to their product and willingness to pivot during challenging times were instrumental in their success. Their appearance on “Shark Tank” and subsequent deal with Lori Greiner provided the resources and exposure needed to scale their business.
Today, The Pizza Cupcake continues to delight customers across the country, offering a unique and convenient snack that brings the joy of pizza to every bite.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
