Pillar Learning Net Worth Shark Tank Update 2025

In today’s digital age, children are increasingly exposed to screens, leading to concerns among parents about the impact on their development. Recognizing this challenge, entrepreneurs William Mock, Dayu Yang, and Chris Oslebo introduced an innovative solution: the Codi Robot. 

Designed to blend education and entertainment without relying on screens, Codi offers interactive storytelling and songs to engage young minds. Their vision was to provide a tool that not only captivates children but also supports parents in fostering healthy routines and learning habits.

Their journey led them to the renowned television show, Shark Tank, where they sought investment to expand their venture. Presenting their product to a panel of seasoned investors, they aimed to secure funding and mentorship to bring Codi to a broader audience. The episode highlighted the challenges and triumphs of introducing a novel product in a competitive market.

The founders of Pillar Learning pitched the Codi Robot, seeking $500,000 in exchange for 10% equity.

Pillar Learning Net Worth Shark Tank Update 2025

William, Dayu, and Chris were looking for an investment of $500k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $5 million. They successfully secured a deal with Robert Herjavec for an investment of $500k for 20% equity in the company. The investment adjusted the company’s net worth to around $2.5 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Pillar Learning is around $1.2 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Robert Herjavec	$500,000 for 25% equity	1# $500,000 for 15% of equity stake 2# $500,000 for 20% equity	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Barbara Corcoran	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

William Mock, Dayu Yang, and Chris Oslebo  Backstory + Their Initial Pitch 

The team behind Codi brought a diverse set of skills to the table. William Mock, with a background in education, understood the developmental needs of children. Dayu Yang and Chris Oslebo contributed their expertise in product development and e-commerce. Their combined experiences led to the creation of Codi, aiming to offer a screen-free educational tool for young children.

Their initial pitch on Shark Tank focused on the growing concern among parents regarding excessive screen time and the lack of engaging, educational alternatives. They demonstrated how Codi could serve as a companion for children, offering stories, songs, and routines that promote learning and healthy habits.

The founders emphasized the robot’s interactive features and the accompanying app that allows parents to customize content, ensuring it aligns with their child’s interests and developmental stage.

During their appearance on Shark Tank Season 12, Episode 8, the founders of Pillar Learning pitched the Codi Robot, seeking $500,000 in exchange for 10% equity. Their presentation showcased Codi’s capabilities, emphasizing its role in reducing screen time and promoting educational content for children aged 1 to 7. They highlighted features such as interactive storytelling, music, and the ability for parents to control content through a dedicated app.

The entrepreneurs shared that each unit cost $25.76 to produce and retailed for $99.99, with plans to introduce a premium app offering additional content. At the time, they had sold approximately 2,500 units, generating $260,000 in revenue through their website and Amazon. Their marketing efforts primarily utilized Facebook and Instagram advertising, reaching over 3 million potential customers.  

Queries + Shark’s Responses, and Final Deal

During the pitch, the Sharks raised several questions to understand the product’s market potential and the company’s business model.

Robert Herjavec inquired about the target age group for Codi. The founders clarified that Codi is designed for children aged 1 to 7 years, aiming to support early development through interactive content.

Kevin O’Leary questioned the production costs and retail pricing. The team explained that each unit costs $25.76 to manufacture and is sold for $99.99, indicating a healthy profit margin.

Mark Cuban expressed concerns about the competitive landscape, particularly with tech giants like Amazon entering the educational toy market. He was skeptical about Codi’s ability to stand out and capture significant market share.

Lori Greiner and Barbara Corcoran also decided not to invest, citing concerns about scalability and the challenges of penetrating a market dominated by established players.

Despite the initial rejections, the founders persisted, addressing the Sharks’ concerns and emphasizing Codi’s unique value proposition. Their determination led Robert Herjavec to reconsider, ultimately offering $500,000 for a 25% equity stake, which the founders accepted.

Product Availability

Codi is an interactive robot designed to engage children through stories, songs, and routines, aiming to reduce screen time and promote learning. The robot features a child-friendly design, with customizable outfits and a user-friendly interface. Parents can control and monitor content through a dedicated app, ensuring a tailored experience for their child.

The product was available for purchase on the company’s official website and platforms like Amazon. However, as of the latest updates, the Codi Robot is out of stock on both the official website and other retail platforms. Accessories and outfits for Codi remain available, indicating ongoing support for existing customers.

What Happened To The Pillar Learning After Shark Tank?

Following their Shark Tank appearance, Pillar Learning experienced a surge in interest and sales. The exposure led to increased website traffic and a boost in revenue. However, the company faced challenges in meeting the sudden demand, leading to inventory shortages. To address this, they leveraged their fulfillment center in China to expedite shipping and restock.

Despite the initial success, the deal with Robert Herjavec did not materialize. The reasons for this remain undisclosed, but the company continued to operate independently. They maintained a steady revenue stream, with annual earnings estimated at $1.2 million. Plans to introduce a premium version of the app were also in motion, aiming to diversify income sources.

However, the company faced criticism regarding customer service and product availability. Some customers reported delays in receiving their orders, and the company’s social media presence diminished over time, with limited updates and engagement.

Conclusion 

The journey of Pillar Learning and the Codi Robot reflects the challenges and opportunities of introducing an innovative product in a competitive market. Their appearance on Shark Tank provided valuable exposure, leading to increased sales and brand recognition. While the deal with Robert Herjavec did not come to fruition, the company demonstrated resilience by continuing operations and exploring new avenues for growth.

Codi’s mission to offer a screen-free, educational experience for children resonated with many parents, highlighting the demand for such products. However, sustaining momentum requires consistent product availability, customer support, and engagement. As of now, Pillar Learning remains in business, with hopes that they will address existing challenges and continue to innovate in the educational technology space.