Squatty Potty Net Worth Shark Tank Update

One of the most natural processes that human goes through to filter out anything unwanted and harmful is emptying the bowls. There is a certain mechanism to do our business which will result in the smooth flow of the bowel through the rectum.

However, the western toilets are not designed properly to do our business resulting in issues like constipation. The Puborectalis muscle lining our colon relaxes properly in a squatting position, so the western toilets are not doing their work properly.

Bobby Edwards and Judy Edwards, a son-mother duo are on the show to solve this problem. Their product allows one to squat even using Western toilets to help excrete waste in the right way. Their toilets are like the traditional ones with an attached small, adjustable stand to put legs on while popping.

The owners are on Shark Tank with their squatty potty and they are requesting $350K for 3% equity. Bobby also demonstrated how it works to highlight the uniqueness of their product. Let’s see, if they secured a deal or not.

Squatty Potty Net Worth 2024 Shark Tank Update

Bobby and Judy Edwards were looking for an investment of $350k in exchange for 3% equity in their company. At the time of the episode, they valued their company at approximately $11.67 million. Bobby and Judy successfully secured a deal with Lori Greiner for an investment of $350k for 10% equity in the company. The investment adjusted the company’s net worth to around $3.5 million. After the show aired, the company experienced a significant boost in exposure and growth, expanding its presence in retail stores like Walmart and online platforms. As per my rough estimate, the current net worth of Squatty Potty in 2024 is around $50 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	$350K for 3% equity	$350K for 10% of equity stake.	No
Barbara Corcoran	Out	N/A	N/A
Lori Greiner	$350K for 5% equity	$350K for 10% equity	Yes
Mark Cuban	Out	N\A	N/A
Robert Harjavec	Out	N\A	N\A

The Edward’s Backstory

It’s less common to have a business run by a mother and son duo and it’s even better in Squatty Potty case as they are helping people out to do their toilet business. The family owners have highlighted that as the 2\3 population of the globe squats to discharge their waste, which is the more efficient way. However, it’s not the case with the western toilets which although modeled to sit comfortably, are in fact the wrong way of bowl removal.

Squatty Potty is designed to give you a squat position and still get the experience of the Western toilet. This led to not only the smooth flow of the bowl but also the removal colon related health issues.

Initial Pitch

The owners came on Shark Tank with their toilet to demonstrate how it works. They requested $350K for a 3% equity stack. The judges were impressed after knowing that their business is in online mode only and is still valued at $7M. The business also sells adjustable stands which can be used by all sorts of people.

Queries about the Product

Cuban didn’t allow Bobby to complete his introduction and went straight into questioning his profits as his sales are currently valued at $7M. Bobby replied that they had been in business for about three years. According to the trajectory, the first year reached $1M, the second $2.7M, and in the current year, they have made $2M in the first two quarters.

Harjavec inquired about his medium for selling the Squatty Potty. He pointed out that the business serves its customers online with no grounds in retail which truly amazed the sharks. This is because of their presence on Dr Oz in 2012, which accelerated their online purchase.

Kevin asked if there was any way to stop further companies from stealing his idea. Bobby mentioned his utility and designed patents on the product which ensures its protection.

Cuban then asked about the cost of making the product and its market rate. Bobby highlighted that the product is sold for $25 and it costs him $4.50 to make. The product is also made in the U.S.A.

Cuban also inquired about the purpose of $350K, if they are already making so much money already. Bobby replied that they wanted to make their product FDA-approved and cover medical recompense to grow it as a medical device. They also want to take their product into retail. Moreover, they also want to make more money, estimated to be $7M.

Kevin asked the purpose of the stand if a person could do his business by using a stack of books. Bobby highlighted that their product is made perfectly with the proper width and angle to ensure the right position.

Cuban points out their 80% margin and asks why can’t they make money on the $7M online. Bobby replied that the cost of persuading customers and their education makes it difficult to make more money. Their customer acquisition fee is $1 which gives them $4 to $5 in sales.

Shark’s Response and Final Decision

Kevin initially highlighted the very low percentage of equity and offered instead $350K for 10% equity. Bobby counter offered for $700K on 10% equity but Kevin didn’t approve.

For Harjavec it wasn’t a good business to invest in due to its difficulty in changing the traditional way of using the toilet. So, he backed out.

Lori praised Kevin’s offer as she also thinks that the equity is very low, so she also offered $350K for 10% equity. Bobby counter-offered 10% equity for $500K. This was turned down by Lori.

Cuban after listening to his sales values and his arguments regarding 5% equity instead of moving further than $7M, backed himself out.

Corcoran seemed skeptical as she highlighted that Bobby’s way of presenting and moving at a fast pace had made her confused. She then dropped out as well.

Finally, the duo accepted Lori’s offer of $350K with 10% equity.

Product’s Availability

As one of the most successful products to ever appear on Shark Tank, Squatty Potty has seen tremendous growth since its feature. Lori’s involvement played a key role in driving the business to new heights. The product is available on Amazon and on the Squatty Potty website.

Conclusion

In a nutshell, the owner made a moment of confusion on Shark Tank while presenting but was still able to grab a deal from Lori. Even in the long run, the company is still successful with its reach in retail stores like Walmart and in online business form.