Tattoos can be stunning, but keeping them vivid and healthy takes a lot of care. Many people struggle with dry, faded ink and don’t have a trusted solution that helps. It can feel discouraging to invest in beautiful body art only to see it dull over time. When people neglect care, their tattoos lose shine and detail, making them miss their original brilliance.
That’s why Mad Rabbit Tattoo exists. Founders Oliver Zak and Selom Agbitor created a balm and cream specifically for tattoo aftercare. Their products moisturize, protect, and enhance ink so tattoos look fresh longer. This showed promise of solving a real problem in the tattoo world.
On Shark Tank Season 12, Episode 18, they pitched for $500,000 in exchange for 5% equity. Their goal was to scale direct-to-consumer sales and build a larger product line. In a compelling moment, Mark Cuban offered $500,000 for 12%, and they accepted. This episode revealed both their passion and the business potential behind their brand.
Mad Rabbit Tattoo Net Worth Shark Tank Update 2025
Oliver and Selom were looking for an investment of $500k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $10 million. Oliver and Selom successfully secured a deal with Mark for an investment of $500k for 12% equity in the company. The investment adjusted the company’s net worth to around $4.17 million. After the show was aired, Mad Rabbit saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Mad Rabbit is around $56 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Daymond John
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
$500k as a loan at 9.75% interest for a 5% stake
N/A
No
Barbara Corcoran
Out
N/A
N/A
Mark Cuban
$500,000 for 12% equity
N/A
Yes
Oliver and Selom Backstory + Their Initial Pitch
Oliver and Selom met in college and bonded over entrepreneurship. Selom studied finance and moved from Ghana to the U.S. Oliver was inspired by his father, a surgeon turned entrepreneur. They loved tattoos and saw a gap in aftercare. Existing products were basic or unappealing, so they crafted an all-natural balm with calendula, lavender, cocoa butter, and frankincense.
They began with just $300 each and built a loyal community through social media and heartfelt branding.
The early stages were tough. They packaged orders themselves from home and faced supply challenges as demand grew. They learned about marketing, shipping, and customer service the hard way. By the time they reached Shark Tank, they had already sold $400,000 in 2019 and $1.7 million in the eight months before pitching.
They had around 5,000 subscription customers paying $11.99 monthly. Their costs were low—$2.78 per unit, with $6–$7 spent acquiring a customer, showing both strong margins and smart growth.
Oliver and Selom presented in a friendly, clear way. They demonstrated their single product and subscription model. Their pitch focused on bringing better aftercare, honoring tattoo art and culture. They emphasized their community and scalability. The ask was for funds to expand their product line and scale up marketing.
Queries + Shark’s Responses, and Final Deal
Barbara Corcoran expressed respect but didn’t feel she could help, so she passed.
Daymond John also bowed out, saying he didn’t see how he could add value.
Kevin O’Leary offered $500,000 as a loan at 9.75% interest for 5% equity, but this offer was overshadowed.
Mark Cuban then offered $500,000 for 12% equity. Oliver asked if Lori wanted to invest, but when she didn’t, he accepted Mark’s offer without hesitation.
Each Shark asked practical questions. Kevin asked about unit economics and margins. He noted their cost, the subscription model, and their growth history.
Barbara and Daymond appreciated the passion and numbers but doubted they could provide more than capital.
Mark was interested in their story, community, and branding, seeing a natural path to growth. His offer reflected his confidence in their potential and his desire to partner with them.
Product Availability
Mad Rabbit now offers much more than when they appeared on Shark Tank. Their website and platforms like Amazon and Urban Outfitters carry nine products, including balms, body wash, SPF 30 sunscreen, soothing gel, tattoo balm sticks, and numbing cream. Pricing ranges from $11.99 for balm to $15.99 for specialty items. They also share merchandise like t-shirts and accessories.
Products are available in over 150 Urban Outfitters stores, 1,800 Walmart outlets by 2023, 200+ tattoo parlors, GNC, and in more than 100 global markets. Shipping is managed primarily through Shopify, with strong reviews and community engagement.
What Happened To The Mad Rabbit Tattoo After Shark Tank?
Exposure from Shark Tank sparked a huge boost. Their site saw massive traffic, and they sold more than $500,000 in one weekend. Their press coverage in outlets like Forbes and Entrepreneur enhanced credibility. They tackled initial fulfillment delays and improved operations swiftly. By mid‑2021, they hit $12 million in sales and had added more team members and contractors.
In early 2022, they landed exclusive placement with Inked Magazine and raised $4 million in a round led by Mark Cuban and others. That year, they made $14 million and projected over $20 million for 2022.
In March 2023, they raised $10 million in Series A funding, expanded to 1,800 Walmart stores, and added 4,100 GNC outlets by mid‑2024. By 2024, they had ten tattoo care products, including numbing cream, and expected over $25 million in revenue. Their valuation surpassed $60 million. In 2025, Mad Rabbit is valued at approximately $56 million and maintains a community of 300k+ social followers, a network of 500 tattoo parlors, and 6,000 ambassadors.
The journey of Mad Rabbit Tattoo shows how a simple idea can grow into a lasting brand. Oliver and Selom started with a passion to keep tattoos vibrant. Their Shark Tank pitch displayed strong growth, and Mark Cuban’s investment brought not only funding but exposure and strategic partnerships that fueled expansion.
Today, Mad Rabbit is more than a single product. It’s a diversified brand with millions in revenue, global reach, and a strong cultural presence. They leveraged their Shark Tank moment to scale smartly, improve operations, expand retail presence, and raise additional capital. Their success proves that genuine passion, a clear community, and effective branding can turn a niche aftercare balm into a thriving global business.
Mad Rabbit’s story underscores that when founders act with authenticity, build a loyal audience, and stay strategic, they can transform early momentum into long-term impact.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
