Joel Vinocur and Arsene Millogo wanted to make better shoes. They wanted shoes that felt light and soft. They wanted shoes that helped absorb shock. Their goal was to make people feel comfortable while running or walking. They decided to create Forus Athletics. These shoes were unique. They had gel inserts and memory foam. The memory foam made the shoes mold to your feet. Over time they felt even better to wear.
Joel and Arsene took their idea to Shark Tank. They wanted $200,000 for 15 percent of their company. They gave the Sharks a chance to try their shoes. Will the entrepreneur get a deal on Shark Tank? Check out the Forus Athletics update!
In our Forus Athletics Update update research, After Shark Tank Forus Athletics tried to grow. They continued selling their shoes. They worked hard to improve the business. But the shoe market was very competitive. Big brands like Nike and Adidas were strong. These brands had more resources and money. By the end of 201,5 Forus Athletics shut down. Joel and Arsene could not keep up with the competition.
They decided to move on to other projects. Today Forus Athletics no longer exists. The company’s website is gone. The shoes are no longer for sale. Joel and Arsene are now focused on other goals. They learned a lot from their experience. Even though the company closed they worked hard to make their dream come true.
In terms of a Forus Athletics Update update, Forus Athletics did not get a deal on Shark Tank. Joel and Arsene asked for $200,000. They offered 15 percent of their company. The Sharks liked the shoes. They liked the sales numbers. But they had concerns. Lori said the market was too crowded. Kevin said the company would face challenges in marketing.
Mark said he could not invest because of his other shoe partnerships. Robert and Daymond liked the shoes but still decided not to invest. Joel and Arsene left the tank without a deal.
Forus Athletics net worth shark tank update 2025
Joel and Arsene were looking for an investment of $200k in exchange for 15% equity in the company. At the time of the episode, they valued their company at $1.33 million. They did not secure a deal with any of the Sharks. After the show was aired, the company faced challenges in the competitive shoe market. By the end of 2015, Forus Athletics shut down. As per my rough estimate, the current net worth of Forus Athletics in 2024 is $0.
Joel Vinocur and Arsene Millogo wanted to solve a problem. They saw that many athletic shoes were not comfortable. People wanted shoes that felt good all day. People also wanted shoes that absorbed shock when running or walking. Joel and Arsene decided to create Forus Athletics. The journey was not easy. Making a new type of shoe was expensive. They had to find the right materials.
They had to test many designs. They wanted their shoes to stand out. They added gel inserts for shock absorption. They added memory foam to provide comfort. They worked hard to make their product unique. They also faced challenges in the market. Big companies like Nike and Adidas already had a lot of customers. These companies had more money for advertising.
Joel and Arsene had to find ways to compete. They wanted people to notice their shoes. They wanted people to feel the difference when wearing Forus Athletics. Joel and Arsene believed in their product. They believed they could make a difference. They worked hard to bring their vision to life.
Initial Pitch
Joel and Arsene walked into the Shark Tank with confidence. They introduced their company Forus Athletics. They explained how their shoes were different. They said their shoes had gel inserts. They said the shoes had memory foam. These features made the shoes comfortable. The Sharks listened closely. Joel and Arsene explained their business. They said each pair of shoes cost eleven to thirteen dollars to make.
They said they sold the shoes wholesale for thirty-five to fifty dollars. The retail price was seventy-five to eighty-five dollars. The Sharks liked the profit margins. Joel and Arsene also talked about their sales. They said they had made $500,000 in six months. The Sharks were impressed. They asked many questions. Joel and Arsene answered all of them. They wanted to show the Sharks why Forus Athletics was special.
The Sharks had many questions. They wanted to understand the product. They asked about the cost of making the shoes. Joel and Arsene said it cost eleven to thirteen dollars per pair. The Sharks asked about sales. Joel and Arsene said they sold $500,000 worth of shoes in six months. The Sharks wanted to know how they achieved this. Joel and Arsene explained their marketing and distribution.
The Sharks asked about the competition. They wanted to know how Forus Athletics would compete with big brands. Joel and Arsene said their shoes were different. They talked about the gel inserts. They talked about the memory foam. They said their shoes were lightweight and comfortable. The Sharks asked about the future. They wanted to know how Joel and Arsene planned to grow. Joel and Arsene shared their ideas. They wanted to expand their brand.
Shark’s Responses and Final Deal
The Sharks had mixed responses. Lori Greiner was the first to go out. She said the shoe market was too competitive. Kevin O’Leary was the next to go out. He thought the company would face challenges in marketing and distribution. Mark Cuban went out next. He said he did not want to compete with other shoe brands he worked with. Robert Herjavec liked the product.
He thought the shoes were comfortable. But he did not make an offer. Daymond John was the last Shark to go out. He liked the idea. He liked the profit margins. But he decided not to invest. Joel and Arsene left Shark Tank without a deal.
What Went Wrong With Forus Athletics On Shark Tank?
The Sharks had concerns about the shoe market. Lori Greiner thought the market was too competitive. Kevin O’Leary thought marketing and distribution would be hard for the company. Mark Cuban did not want to compete with other brands. Robert Herjavec liked the product but decided not to invest. Daymond John also decided not to invest.
Joel and Arsene did not get a deal. The Sharks thought the company faced too many challenges. The competition in the shoe market was a big reason.
Product Availability
Forus Athletics made athletic shoes. The shoes had unique features. They had gel inserts to absorb shock. They had memory foam inserts for comfort. The shoes were lightweight. They molded to the shape of the feet over time. The shoes were sold online. They were also available in stores. The prices ranged from $75 to $85. Wholesale prices were lower. The company had strong sales at first.
But the shoe market was very competitive. It was hard for Forus Athletics to stand out. By the end of 2015, the company closed. The shoes are no longer available for purchase. Joel and Arsene moved on to other projects.
Conclusion
Forus Athletics had a great idea. Joel and Arsene wanted to make better shoes for athletes. They pitched their product on Shark Tank. The Sharks liked the product. They liked the sales numbers. But they did not invest. The company faced tough competition. It was hard to succeed in the shoe market. By the end of 2015, Forus Athletics closed.
Joel and Arsene moved on to new projects. Their journey on Shark Tank showed their passion and hard work. Their story is inspiring.
Hey there, it’s Andaleb Youns. I am a freelance content writer and am currently pursuing a BS in English Language and Literature. I have expertise in writing Blog Posts, social media content, and copywriting. I know how it feels to be a student and still be dependent on parents to fulfill even basic daily needs. This realization became apparent while watching Shark Tank. Although I started watching this show out of boredom, it proved to be an inspirational show. The show made me realize the importance of hard work, being independent, and of having a business of my own. I still look forward to it for entertaining and inspirational content.
