RuffleButts and RuggedButts Net Worth Shark Tank Update

Every age has a specific fashion trend that characterizes it. But sometimes the trend becomes so wholesome that people try to use it in the successful years as well. The same is the case with ruffles.

Amber Schaub and Mark Schaub, the owners of RuffleButts & RuggedButts, are the first to revive the trend. They not only have reintroduced the trend but they also have made it innovative by incorporating it as a tushy ruffle. The company makes clothes for both boys and girls up to six years of age which are not only of high quality but also affordable.

The owners came on the show with their kids to request $600K for 7% of their company. They also brought with them their kids’ products to make a deal with the sharks. Let’s explore their journey on Shark Tank.

RuffleButts and RuggedButts Net Worth Shark Tank Update

Amber and Mark were looking for an investment of $600k in exchange for 7% equity in their company. At the time of the episode, they valued their company at $8.57 million. Amber and Mark successfully secured a deal with Lori for an investment of $600k for 9% equity in the company. The investment adjusted the company’s net worth to around $6.67 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of RuffleButts & RuggedButts in 2024 is around $30 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	Out	N\A	N\A
Mark Cuban	Out	N\A	N\A
Lori Greiner	$600K for 7% equity	$600K, to be repaid in the next two years, in exchange for 9% equity	Yes
Barbara Corcoran	$600K for 7% equity	$600K for 12% equity, with half of the money in cash, and the other half as a credit line	No
Robert Herjavec	Out	N\A	N\A

The Owner’s Backstory

Amber Schaub related that six years ago she went to shop for baby clothing. Personally, she was looking for ruffles as they are loved by every generation. However, they were nowhere to be found so she founded the RuffleButts with the help of her husband.

Initially, it started as a baby clothing line but now they are manufacturing and designing clothes for girls up to six years of age.

Then on customer demand, they also introduced boys’ clothing with the branding RuggedButts. Amber also pointed out that she was initially in real estate but she always felt like something was missing and so the business completed her.

Initial Pitch

The husband-and-wife duo came on the show to request $600K for a 7% equity stake. Their company is basically a kid’s brand that relives the ruffles trend. Their clothes are innovative as they have combined the old ruffle trend with new design patterns for both girls and boys below six years of age.

Queries about the Product

Corcoran asked the first question about their sales. Mark highlighted that they made $3.7M in sales last year and they are expected to make $4.5M to $5M this year. Amber added that since their inception they have always made more profit every successive year and they are on the 8^th number in the retail’s list.

Corcoran also asked about the selling price of a baby’s red dress. Amber pointed out that it is for about $25.

They also nodded their head on debt, asked by Cuban, which really impressed the judges.

Kevin wanted to know about the couple’s share in their company and the number of SKUs they have. Amber replied that she owns 51% and Mark 49%. Mark added that they have roughly about 2700 SKUs. This really concerned the judges.

Herjavec inquired about their plans to use the $600K if offered by any shark on the set. Mark highlighted that they want to grow their business with the help of a shark by their side.

Lori then asked about the competitors of their company. Amber answered that currently, they don’t have any specific competitors with the same idea as theirs.

Shark’s Response and Final Decision

Kevin pointed out that his family also started a business like them called Kitty’s Talk which faced difficulty only with 200 SKU’s which is still very low compared to their 2700 SKU’s. He also related a Greek Mythological story of greed. He related the couple to the story as they are tempted by the greed for more inventory, leading him to drop out of the deal.

Cuban then backed out because of his disinterestedness in the fashion industry.

Herjavec dropped out too because of the same reason as Cuban.

Corcoran offered a deal of $600K for a 12% stake, $300K will be given to them in cash and the rest $300K as a line of credit.

Lori also offered them a deal of $600K for 10%, which must be paid back within two years.

The stage got heated up as both the sharks were trying to get a deal with the couple. The couple then decided to take some time to negotiate before offering any deal. They counter-offered $600K for 8% of their company instead.

Barbara then asked them if they could compromise on a 10% equity stake. However, they were stuck to their counteroffer.

Lori pointed out that she can get to a minimum of 9% equity.

Finally, the couple accepted Lori’s offer of $600K, to be repaid in the next two years, in exchange for 9% equity.

Product’s Availability

Although they made a deal with Lori Greiner they were not able to finalize it. They are still thriving on their own and making $7M yearly revenue. They have their own RuffleButts website and their product can also be found on Amazon.

Conclusion

In conclusion, RuffleButts & RuggedButts company is able to successfully relive the raffle trend. They also made a mark on the Shark Tank show by securing a deal from Lori. The practical value of the deal is not known however their business is still thriving at its peak.