Finding comfortable, stylish clothing is something many people take for granted. But for amputees, wheelchair users, and people with sensory processing disorders, getting dressed can be a daily struggle. Most clothing brands don’t design for disabilities, leaving millions of people with limited options.
Erica Cole, an amputee herself, knew this problem firsthand. After losing her leg in an accident, she struggled with bulky prosthetics and clothes that didn’t fit right. Instead of accepting the lack of options, she decided to create No Limbits—a clothing line designed specifically for people with disabilities.
When Erica stepped into Shark Tank Season 13, she asked for $100,000 for 6% equity in her company. The sharks were impressed by her mission, and after a quick discussion, Emma Grede and Mark Cuban teamed up to offer her $100,000 for 10% equity.
No Limbits Net Worth Shark Tank Update 2025
Erica was looking for an investment of $100k in exchange for 6% equity in the company. At the time of the episode, she valued her company at $1.6 million. Erica successfully secured a deal with Emma and Mark for an investment of $100k for 10% equity in the company. The investment adjusted the company’s net worth to around $1 million. After the show aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of No Limbits is around $10 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Emma Grede and Mark Cuban
$100,000 for 12% equity
$100,000 for 10% equity
Yes
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Robert Herjavec
Out
N/A
N/A
Mark Cuban
Partnered with Emma
N/A
N/A
Erica Cole Backstory + Their Initial Pitch
Erica Cole’s life changed forever after a tragic accident. She lost her leg, and suddenly, everyday tasks like getting dressed became a challenge. Regular pants didn’t fit over her prosthetic, and adaptive clothing options were either ugly or too expensive.
Frustrated, Erica decided to create her own solution. She designed pants with hidden zippers that made dressing easier for amputees. The fabric was stretchy, durable, and most importantly, stylish. She wanted people with disabilities to feel confident in their clothes, not limited by them.
In 2021, she launched No Limbits, an adaptive clothing brand focused on function and fashion. Her first product was a pair of amputee-friendly pants, but she quickly expanded to other needs—wheelchair users, people with limited dexterity, and those with sensory sensitivities.
When Erica entered the Shark Tank, she was confident. She explained how 61 million Americans live with a disability, yet the fashion industry largely ignores them. She had already secured a two-phase purchase order from Veterans Affairs, proving there was real demand.
Her ask was $100,000 for 6% equity, valuing her company at $1.6 million. The sharks were intrigued not just by the product, but by Erica’s passion.
Queries + Shark’s Responses, and Final Deal
Emma, a fashion industry expert (co-founder of SKIMS and Good American), loved the idea. She had worked with adaptive clothing before and saw the potential. She asked Erica about the technical details, like the hidden zipper design.
Erica explained that the zipper was seamless, making it easier to put on pants without struggling. Emma was impressed and said, “This is a huge market that’s being underserved.”
Robert wasn’t fully convinced. He questioned whether the hidden zipper was enough to make the product stand out. Erica responded that it wasn’t just about the zipper—it was about designing clothes that actually worked for disabled people.
Mr. Wonderful wanted to know about customer acquisition costs. Erica shared that they were spending just $14 per customer on Facebook ads, which was very efficient. She also mentioned plans to partner with healthcare providers to reach more people.
Lori, who usually loves fashion brands, stayed quiet. She didn’t see a clear way to add value, so she didn’t make an offer.
Mark saw the social impact of No Limbits. He liked that Erica was solving a real problem and asked Emma if she wanted to go in together.
Emma and Mark offered $100,000 for 12% equity. Erica countered with 10%, and they agreed.
Product Availability
No Limbits is a clothing brand that focuses on creating comfortable and practical clothing for people with different needs. They have four main types of clothing lines:
1. Unlimbited: Designed specifically for amputees, ensuring that the clothing accommodates their unique body needs.
2. Wheelchair-Friendly: These clothes are made with longer backs and stretchy materials, making them comfortable for people who use wheelchairs.
3. Sensory-Friendly: Clothing in this line features soft fabrics and tagless designs to prevent irritation, ideal for individuals with sensory sensitivities.
4. Limited Dexterity: This line includes garments that have easy-to-use closures, making them accessible for people with reduced hand mobility.
You can find all their clothing online at their official website. Prices for their items vary, starting at about $30 for hats and going up to $120 for adaptive pants. Overall, No Limbits aims to create stylish and functional clothing for individuals with specific needs, ensuring they feel comfortable and confident.
What Happened To The No Limbits After Shark Tank?
Since appearing on Shark Tank, No Limbits has experienced significant growth. They raised $1.7 million from investors after their appearance on the show, which has helped them expand their business. In 2022, they showcased their adaptive clothing designs at New York Fashion Week, gaining important visibility in the fashion industry.
No Limbits has been featured in various media outlets like BuzzFeed and Fast Company, which has helped spread the word about their brand. They have broadened their product offerings to include not just dresses, but also shirts, jackets, and accessories. As of today, No Limbits continues to grow and is dedicated to making fashion more inclusive for everyone.
Conclusion
Erica Cole’s journey on Shark Tank was inspiring. She turned her personal struggle into a mission to help millions. With Emma and Mark’s support, No Limbits has become a leader in adaptive fashion.
The company proves that good design should be for everyone and with continued growth, No Limbits is changing the fashion industry for the better.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
