Pick-Up Bricks Net Worth Shark Tank Update

Children are naturally drawn to play and, in their excitement, often scatter their toys throughout the entire house. By the end of the day, the evidence of their fun is left behind in the form of toys scattered across every room. Despite this daily pattern, kids rarely tidy up or put their things back where they belong.

As a result, parents find themselves picking up the pieces every evening, constantly trying to restore order to a house that seems to slip into chaos day after day. This never-ending cycle of cleaning up after playtime can quickly become frustrating.

Aurora Weinstock and Steven Weinstock, the owners of Pick-Up Bricks, have the perfect device to help parents and kids make their cleaning time a more pleasurable moment. They have introduced a cute cordless vacuum for kids to use after their playtime is over. The device not only gathers all the Lego blocks but also separates the dirt in a different chamber, leaving the house as clean as new.

The owners came on Shark Tank to request $200K in exchange for 10% of their company. They also presented each shark with a pickup vacuum to highlight the functionality of their unique product. Let’s see if they got the deal or not.

Pick-Up Bricks Net Worth Shark Tank Update

Aurora and Steven were looking for an investment of $200K in exchange for 10% equity in Pick-Up Bricks. At the time of the episode, they valued their company at $2 million. They successfully secured a deal with Mark and Lori for an investment of $200K for 16% equity in the company. The investment adjusted the company’s net worth to around $1.25 million. After the show aired, the company experienced a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Pick-Up Bricks in 2024 is around $8 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	Out	N\A	N\A
Mark Cuban + Lori Greiner	$200K for 10% equity	$200K for 16% equity	Yes
John Daymond	$200K for 10% equity	$200K for 15% equity	No
Barbara Corcoran	$200K for 10% equity	$400K line of credit for 20% equity	No

The Owner’s Backstory

Aurora related that they started working on the product four years back however, they only started to sell it last summer. As a mom of three young boys, Aurora Weinstock often found herself stepping on small plastic toys like LEGO scattered across the floor. After trying to clean them up with her regular vacuum, she noticed the toys would either get damaged or mixed with dirt, making them unusable.

Wanting a better solution, Aurora came up with the idea for Pick Up Bricks, a small vacuum made to safely pick up kids’ toys. It has a filter that separates dirt and dust from the toys, making cleanup easy and fun for kids.

Initial Pitch

The sister and brother-in-law duo came on the show to seek $200K for 10% equity stake. Their company offers a cute vacuum system that sucks up all play blocks when the playtime is over for the kids. It not only separates the dirt from the toys but is also safe to use and cordless.

Queries about the Product

Kevin asked the first question about the price of their Pick-Up Bricks. Steven highlighted that it retails for $99. Moreover, it only costs them $32.64 landed for them to make one.

Kevin also inquired about their medium of selling the product. The co-owner replied that they are currently selling it direct to consumers and it also does not have any retail distribution.

Mr. Wonderful was also curious to know about their acquisition cost. Steven pointed out that the customer acquisition costs are currently around $11 but they are aiming to get it under $10.

Cuban wanted to know about their sales. The owner related that currently their sales are around $348K and most of it came during Christmas.

After Kevin showed concern for their low profit margin, Lori inquired if there were any chances of improving their margins on the basis of quantity. He related that it will improve as they have already talked to a manufacturer, who has assured them of lowering their cost down to $20.

Lori also wanted to know about their investment in the business. Aurora replied to this and pointed out that they have so far invested $495K in it.

Corcoran inquired about their planning to use the money asked on the show. Steven answered that they need the money for inventory to set themselves up for their biggest sales during the end of the year in holiday.

The shark also asked if they have any credit line on the business. They replied in the negative and even pointed out that they don’t have any debt either.

Cuban was interested to know about their future plannings to make their business a more valid one. The co-owner related that next year they are planning to go international, starting with the UK and Germany. Afterwards, they are expecting to move into retail as well with the help of a shark and through lowering their product cost.

In the next three years, they are expecting to sell around a million units, making $100M in sales.

Shark’s Response and Final Decision

After discussing their low margins and how difficult it is to work in the toy industry, Kevin was the first shark to back out of the deal.

Daymond offered them $200K for 20% of their company.

Corcoran then pitched an offer of $400K as a line of credit for a 20% equity stake.

Lori offered them $200K for 20% equity and also assured them that if they wanted any money in the future for inventory, she would definitely help them out.

Cuban after knowing about their interest in low equity, offered them $200K for 12% of their company.

After listening to all the sharks’ offers, Lori revised hers and pitched a deal of $200K for 15% equity.

Daymond then also revised his offer and matched it to Lori’s.

Steven and Aurora then counter-offered Lori and Cuban $200K for 15% of their company. The sharks didn’t like the offer.

The owners counter-offered them the second time and pitched $200K for a 16% equity stake.

Finally, the sharks accepted their counter-offer and they left with two sharks on their side.

Product’s Availability

After the product came on the show, the company’s orders increased 20-fold. It’s now available on Amazon, as well as the Pick-Up Bricks website, which also offers accessories and replacement parts. Amazon shows that customers are very happy with the product, as reflected in numerous positive reviews.

In February 2024, Aurora told Fordham Magazine “We are in talks to go beyond the direct-to-consumer space into national chain retail placement.” 

Conclusion

Pick-Up Bricks has successfully captured the attention of both parents and children with its innovative vacuum system for toy cleanup, gaining an increase in sales after appearing on Shark Tank. With a deal from Cuban and Lori, the company is now experiencing rapid growth, offering its product on Amazon and through its own website.