Flaus Net Worth Shark Tank Update

Although flossing is a must, especially in this junk food era, people find it useless and they don’t even bother to give 1 minute of their 3-course meal pattern. After constant reminders from our dentist, it is still a matter of neglect for 70% of the population. Thus, flossing daily is considered gross, and painful.

Sam Coxe, the owner of Flaus, took the burden to resolve this issue by creating Flaus. Apart from being easy to use and painless, it is the world’s first electric flossing device to give time managing and energy-preserving experience. It gets more interesting by providing recyclable floss heads with variable power settings with a maximum of 18000 sonic vibrations/min experience. It can also clean molars without the need to use our fingers.

The owner came on Shark Tank to request $250K in exchange for 5% in her company. She presented her device to help her grow her company. Let’s see if she is successful in convincing the judges.

Flaus Net Worth Shark Tank Update

Sam was looking for an investment of $250K in exchange for 5% equity in the company. At the time of the episode, she valued her company at $5 million. Sam successfully secured a deal with Candace for an investment of $250K for 8% equity in the company. The investment adjusted the company’s net worth to around $3.125 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Flaus in 2024 is around $7 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	$250K for 5% equity	$250K for 5% equity + $2.50 cent royalty until recoups $750K	No
Mark Cuban	Out	N\A	N\A
Lori Greiner	Out	N\A	N\A
John Daymond	$250K for 5% equity	$250K for 10% equity	No
Candace Nelson	$250K for 5% equity	$250K for 8% equity	Yes

The Owner’s Backstory

Sam related that she was an M&A attorney at Skadden for four years. She was also the person who brushed her teeth twice a day. However, she hated flossing and rigorously went through it unconsciously. When she met her dentist, she went through nine cavities. She decided to buy an electric flosser but found none. This led her to create an electric flosser and she came up with Flaus.

Initial Pitch

The owner came on the show to seek $250K for a 5% equity stake. Her product is a tool that makes flossing easier. It is the world’s first electric device that saves both energy and time. Moreover, it has different speed options and a recyclable floss head to make flossing less painful and cleaner. The motion in the floss is also patented and has a peppermint flavor to it.

Queries about the Product

Candace, the guest shark, asked the first question about the cost of making the product and its selling price. Sam highlighted that the kit sells for $99 and it costs her $10 to make. The COGS (cost of goods sold) is $25 and she has a 75% margin on the product.

She also added that the kit comes with the Flaus device, charger, charging cable, and 45 floss heads. In the case of a subscription, a customer gets a bag of 90 floss heads per month.

The guest shark also wanted to know the subscription cost of the product. It is about $15 for every three months.

Daymond inquired if her product also sells in retail. The owner highlighted that she sells the product only direct-to-consumer as they are very new in the business field.

She confidently mentioned that in the last year, she made $900K in gross revenue and $300K in gross profit. She will also be profitable next year; however, she was at a loss for this year due to inventory and R&D.

Candace was curious to know the strategy for her customer acquisition. Sam related that she launched her business initially at Indiegogo, which was very successful.

Kevin wanted to know how she would be able to compete with the flossing industry. She mentioned that she already has three patents granted and two are in process, which covers the curvature of the Flaus neck to clean the molars.

The shark also inquired about her customer’s acquisition cost. It was about $38. She also added that her first order was also profitable and her Return on Ad Spend was multiplying by three. Moreover, she has done all this without any PR or publicity.

Candace asked if the product could be used by kids. She pointed out that her next product is a Flaus for kids which may get licensing from Nickelodeon and Disney.

The shark showed her curiosity by asking about the money raised for the business. Sam highlighted that so far, she has raised a little over $3.5M in 2.5 years.

Kevin inquired about her last valuation. It was about $8M.

Cuban wanted to know the amount she had in the bank. She related that she has about $1M left in the bank.

Candace asked about her vision regarding the business. Sam highlighted that she wanted her product to be in the oral beauty space. So, she wants the product to cover both health and beauty space. 

Shark’s Response and Final Decision

Lori was the first shark to drop the deal as she thought the business was not investable for her.

Cuban followed Lori and passed the deal as well because he thought the business was not fit for him.

Kevin then offered her $250K for a 5% equity stake along with a royalty of $2.50 per unit sold until $750K is paid back.

Candace also offered her $250K but for 8% equity in her company.

Kevin then revised his offer to $250K for a 3% equity stake along with a royalty of $2.50 per unit sold until $750K is paid back.

Daymond then also offered her $250K for a 10% equity stake.

Finally, Sam accepted Candace’s offer of $250K for 8% equity and left the tank with a shark by her side.

Product’s Availability

After appearing on Shark Tank, Sam increased the exposure by creating a special Shark Tank bundle for fans on the Flaus website. The company also lowered the Flaus kit price from $99 to $79, making it more affordable. Research into Flaus shows it has three design patents, with two additional patents pending. As of June 2024, a month after the episode appeared, Flaus began offering pre-orders with a 20% discount.

However, there is no confirmation yet that the deal with Candace was finalized.

Customers can now purchase the Flaus electric flosser on their website for $79 and subscribe to receive replacement parts regularly.

Conclusion

Sam’s journey on Shark Tank helped bring Flaus, the world’s first electric flosser, to a wider audience by offering an affordable and eco-friendly solution to daily flossing. After her pitch, she got a deal with Candace for $250K in exchange for 8% equity, increasing both her brand visibility and resources to grow her business. Flaus, designed to make flossing easier, is now available for $79 and includes a subscription option for regular floss head replacements, providing users with a convenient and sustainable way to maintain their oral health.