Finding the perfect swimsuit can feel like an impossible task. Many women struggle with swimsuits that dig into their skin, squeeze too tight, or just don’t feel comfortable. Hayley Segar knows this struggle all too well. While packing for a trip to Miami, she couldn’t find a swimsuit that felt good on her body. Frustrated, she decided to create a solution.
Hayley founded Onewith, a line of seamless swimwear designed to feel like a second skin. Her swimsuits are made without elastic or tight seams, offering a smooth, comfortable fit. Hayley’s goal was to help women feel confident and comfortable in their swimwear.
In Shark Tank Season 16, Hayley pitched her business, seeking $200,000 for 5% equity in Onewith. She shared her journey, from launching the company in 2021 to achieving $2.3 million in sales. The Sharks were impressed, but not all were convinced. After some intense negotiations, Hayley walked away with a deal. Let’s dive into the details of her pitch, the Sharks’ reactions, and what happened to Onewith after the show.
Onewith Net Worth Shark Tank Update 2025
Hayley was looking for an investment of $200k in exchange for 5% equity in the company. At the time of the episode, she valued her company at $4 million. Hayley successfully secured a deal with Barbara and Jamie for an investment of $200k for 20% equity in the company. The investment adjusted the company’s net worth to around $1 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Onewith in 2025 is around $1.33 million.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
Barbara Corcoran and Jamie Lima | $200,000 for 20% equity | $200,000 for 12% equity | Yes |
Lori Greiner | Out | N/A | N/A |
Kevin O’Leary | Out | N/A | N/A |
Jamie Lima | Out | N/A | N/A |
Mark Cuban | Out | N/A | N/A |
Hayley Segar Backstory + Initial Pitch
Hayley Segar’s journey began with a simple yet frustrating experience. While packing for a trip, she couldn’t find a swimsuit that felt comfortable. Every option she tried had seams and elastic that dug into her skin, leaving her feeling squeezed and uncomfortable.
Determined to solve this problem, Hayley created Onewith, a line of seamless swimwear. Her swimsuits are made with raw-cut edges and bonded seams, eliminating the discomfort of traditional swimwear. The result is a smooth, elastic-free fit that feels like no-show underwear.
Hayley launched Onewith in late 2021. By 2023, the company had generated $2.3 million in sales, with $1.3 million of that revenue coming in the current year. Hayley’s direct-to-consumer model allowed her to maintain higher margins, and her return rate was just 11%, far below the industry average of 15% to 30%.
During her Shark Tank pitch, Hayley explained her business model. Bikini tops and bottoms cost $12 to produce and retail for $49 and $47, respectively. One-piece swimsuits cost $23 to make and sell for $89. Hayley also shared that her customer acquisition cost was $15, including agency and influencer expenses.
Her ask was clear: $200,000 for 5% equity to expand her direct-to-consumer business and explore retail opportunities.
Queries + Sharks’ Responses, and Final Deal
The Sharks had a lot of questions for Hayley. Here’s how the conversation went:
Kevin O’Leary:
Kevin started by asking about sales numbers. Hayley shared that Onewith had generated $2.3 million in sales since its launch, with $1.3 million in the current year. Kevin praised her presentation but decided to pass, saying, “I don’t see myself as the right fit for this deal.”
Mark Cuban:
Mark asked about production costs and pricing. Hayley explained that bikini tops and bottoms cost $12 to produce and sell for $49 and $47, while one-piece swimsuits cost $23 and sell for $89. Mark respected her accomplishments but felt he wasn’t the ideal partner. He exited the negotiations.
Lori Greiner:
Lori asked about return rates, a common challenge in the swimwear industry. Hayley revealed that her return rate was just 11%, far below the industry average. Lori was impressed but decided not to make an offer.
Barbara Corcoran:
Barbara saw potential in Onewith but raised concerns about Hayley’s interest in retail. She offered $200,000 for 20% equity, contingent on Hayley committing to a direct-to-consumer strategy. Hayley countered with 12% equity, but Barbara stood firm.
Jamie Lima:
Jamie echoed Barbara’s concerns about retail and emphasized the importance of scaling the direct-to-consumer model. She offered the same deal as Barbara: $200,000 for 20% equity.
In the end, Barbara and Jamie teamed up, offering $200,000 for 20% equity, with each Shark taking 10%. Hayley accepted the deal, recognizing the value of having two experienced Sharks on her team.
Product Availability
Onewith offers a range of seamless swimwear, including:
Bikini tops and bottoms: Retail for $49 and $47, respectively.
One-piece swimsuits: Retail for $89.
The swimsuits are made with raw-cut edges and bonded seams, offering a smooth, elastic-free fit. Onewith emphasizes size inclusivity, offering sizes from XXS to 4XL.
The swimsuits are available for purchase on the Onewith website. The company also offers a variety of colors and styles, ensuring there’s something for everyone.
What Happened to Onewith After Shark Tank?
After appearing on Shark Tank, Onewith continued to grow. The company’s patent-pending designs gained recognition for their dig-free, elastic-free fit. Onewith also expanded its size range, offering sizes from XXS to 4XL.
Hayley focused on building the brand’s direct-to-consumer presence, leveraging social media and influencer partnerships. The company also received celebrity endorsements, including from Mari Pepin of “Bachelor in Paradise” Season 7.
As of today, Onewith is still in business, with Hayley projecting continued growth. The company has become a go-to brand for women looking for comfortable, stylish swimwear.
Conclusion
Hayley Segar’s journey on Shark Tank was a success. She entered the Tank seeking $200,000 for 5% equity and walked away with a deal from Barbara Corcoran and Jamie Lima for $200,000 for 20% equity.
Since her appearance, Onewith has continued to thrive, expanding its product line and building a strong community of customers. Hayley’s vision of creating comfortable, seamless swimwear has become a reality, and her innovative designs are now a favorite among women across the country.
Onewith is a shining example of how a simple idea, combined with passion and persistence, can turn into a successful business. We can’t wait to see what Hayley does next!

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.