In today’s world, many people are looking for healthier options in their daily lives, especially when it comes to what they eat and drink. One common concern is the high sugar and artificial ingredients found in many popular sports drinks. These drinks are often consumed by athletes and fitness enthusiasts who are trying to stay healthy, but the ingredients don’t always align with their health goals.
Recognizing this problem, Fran Harris, a former WNBA player, decided to create a better alternative. She introduced Electra Beverages, a sports drink designed to provide hydration without unnecessary sugars and artificial additives. Her goal was to offer a drink that supports health and wellness, catering to both athletes and everyday individuals seeking a healthier lifestyle.
Electra Beverages was born out of this desire to provide a cleaner, healthier alternative in the sports drink market. When she appeared on Shark Tank Season 12, Episode 9, she presented her product with the hope of securing an investment to expand her business and reach a wider audience.
Electra Beverages Net Worth Shark Tank Update 2025
Fran was looking for an investment of $350k in exchange for 20% equity in the company. At the time of the episode, she valued her company at $1.75 million. Fran successfully secured a deal with Barbara for an investment of $100k and a $250k line of credit for 30% equity in the company. The investment adjusted the company’s net worth to around $333k. After the show was aired, Electra Beverages experienced a good boost in exposure. As per my rough estimate, the current net worth of Electra Beverages is around $0.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Barbara Corcoran
1# $100,000 + $250,000 line of credit for 40% equity
2# $100,000 + $250,000 line of credit for 30% equity
$100,000 + $250,000 line of credit for 25% equity
Yes
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Daymond John
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Fran Harris Backstory + Their Initial Pitch
Fran Harris, leveraging her background as a WNBA champion and her experience in sales at Procter & Gamble, recognized a gap in the market for a healthy sports drink. She combined her knowledge of athletics and business to formulate Electra Beverages, aiming to provide a product that met the hydration needs of athletes without the drawbacks of traditional sports drinks.
During her pitch on Shark Tank, she confidently presented Electra as a superior alternative, highlighting its natural ingredients and absence of artificial additives. Despite the product being in its early stages and having no sales at the time, Fran’s passion and vision for Electra were evident. She sought $350,000 in exchange for 20% equity, valuing her company at $1.75 million.
Her presentation emphasized the potential of Electra to disrupt the sports drink industry by offering consumers a healthier choice.
Queries + Shark’s Responses, and Final Deal
During the pitch, the sharks raised several concerns about the product and its market potential.
Mark Cuban questioned the feasibility of entering the highly competitive sports drink market, which is dominated by established brands with significant resources. He also suggested that Fran consider offering a powdered version of the drink to reduce shipping costs and improve shelf life. Fran acknowledged the suggestion but expressed her belief in the importance of having a ready-to-drink option for consumers.
Kevin O’Leary expressed skepticism due to the lack of sales and the challenges of breaking into a market with strong brand loyalty. He emphasized the difficulty of convincing consumers to switch from well-known brands to a new entrant without a proven track record.
Lori Greiner and Daymond John also decided not to invest, citing concerns about the saturated market and the challenges of establishing a new brand in the beverage industry.
Barbara Corcoran, however, saw potential in Fran’s passion and the product’s unique selling proposition. She offered $100,000 upfront and a $250,000 line of credit in exchange for 40% equity, contingent upon Fran securing a major athletic spokesperson to endorse the product. Fran countered with an offer of 25% equity, and after negotiations, they agreed on 30% equity under the same conditions.
Electra Beverages initially offered bottled sports drinks in three flavors: Litty Lemonade, Passion Punch, and Oh Yeah! Orange. These drinks were marketed as healthier alternatives, free from artificial colors and sweetened with natural ingredients. However, due to the high costs of production and distribution, the company shifted its focus to powdered drink mixes. These powders, available in the same flavors, offered a more cost-effective and shelf-stable option for consumers.
The powdered mixes were sold directly through Electra’s website, with a 12-pack priced at $19.99 and a variety pack at $21.99. Despite this pivot, the products were not available in retail stores, and their presence on platforms like Amazon was limited, often marked as out of stock.
What Happened To The Electra Beverages After Shark Tank?
Following the Shark Tank appearance, Electra experienced a temporary boost in visibility and sales, a phenomenon often referred to as the “Shark Tank effect.” The company secured shelf space in 172 H-E-B stores in Texas in 2021, indicating initial success in expanding its retail presence. However, this momentum was short-lived, and the products were eventually pulled from these stores.
The company’s online presence also diminished over time. Social media activity decreased, with the last Instagram post appearing in May 2023. The official website indicated a planned relaunch in Summer 2024, but as of today, no new updates have been provided, and the products are no longer available for purchase.
While the company has not officially announced a shutdown, the lack of activity and product availability suggests that Electra Beverages is no longer operating actively in the market.
Electra Beverages began with a strong vision: to provide a healthier alternative in the sports drink market. Fran Harris’s background and passion brought attention to the brand, culminating in a deal on Shark Tank. However, the challenges of entering a saturated market, operational hurdles, and the conditional nature of the investment deal impeded the company’s growth.
Despite initial successes, including retail partnerships and product pivots, Electra struggled to maintain momentum. As of today, the company’s future remains uncertain, serving as a reminder of the complexities involved in launching and sustaining a new brand in a competitive industry.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
