Honey Bunchies Net Worth Shark Tank Update 2025

Finding snacks that are both healthy and suitable for people with allergies can be really tough. Many of the energy bars available are filled with artificial ingredients, gluten, or dairy, which makes them difficult for those with specific dietary needs to enjoy. This is especially challenging for parents, athletes, and health-conscious individuals who are looking for nutritious snacks that provide energy without harmful additives.

Kendra Bennett and her family decided to tackle this problem by creating a product called Honey Bunchies. These are energy bars made primarily with honey and other simple, wholesome ingredients, making them a great option for those looking for healthy snacks.

The inspiration for these bars came from Kendra’s father’s experiences as a fighter pilot, where he relied on sugary snacks during missions, which ultimately harmed his health. To help him out, her mother developed a honey-based snack that provided energy more naturally, without the unhealthy sugars.

Years later, the family took that recipe and turned it into a business. However, as their sales grew, they faced challenges in keeping up with demand. In an attempt to expand their business, Kendra appeared on Shark Tank Season 14, looking for $200,000 in exchange for 10% of the company to automate their production process and reach more customers.

While the Sharks enjoyed the taste of Honey Bunchies, they decided not to invest, citing worries about competition and the ability to scale the business.

Honey Bunchies Net Worth Shark Tank Update 2025

Kendra was looking for an investment of $200k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $2 million. Kendra did not secure a deal with any of the Sharks. The company’s net worth stayed at around $2 million. After the show was aired, Bon Bee Honey saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Bon Bee Honey in 2025 is around $8 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Daymond John	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Kendra Bennett Backstory + Their Initial Pitch 

Kendra Bennett’s family story is the heart of Honey Bunchies. Her father, a Vietnam War fighter pilot, used to eat candy bars and drink soda for quick energy during missions. Over time, this led to hyperglycemia, a condition that nearly turned into diabetes. To help him, Kendra’s mother created a honey-based snack that provided natural energy without processed sugars.  

Years later, in 2015, Kendra’s father recreated the recipe, and the family decided to turn it into a business. They started making the bars by hand in their Longmont, Colorado kitchen. The bars contained 42% pure honey, mixed with nuts like almonds or pecans, and rolled in lightly salted sunflower seeds. They were gluten-free, dairy-free, soy-free, and grain-free, making them perfect for people with allergies.  

However, as demand grew, handmade production became unsustainable. Major retailers wanted to stock the bars, but the family couldn’t keep up. Kendra realized they needed automation and investment to scale. That’s when she decided to pitch on Shark Tank.  

During her pitch, Kendra explained that each bar cost 81 cents to make and sold for $2.99. By mid-2022, they had $300,000 in sales and expected to reach $519,000 by year-end. With new distribution deals, they projected $2.4 to $4.2 million in future sales. She asked for $200,000 for 10% equity to upgrade production and meet demand.  

The Sharks loved the taste of the bars but had concerns about the business. 

Queries + Shark’s Responses, and Final Deal

Mark Cuban was the first to leave the discussion. He thought the energy bar market was too crowded with existing brands, making it difficult for a new product to be noticed. He appreciated the product but didn’t believe it could successfully stand out.

Lori Greiner liked the personal story behind the product but didn’t want to invest because she doesn’t like honey, which is a key ingredient in the energy bars.

Barbara Corcoran expressed skepticism about the sales predictions made by the presenter, Kendra. She felt that Kendra’s estimates were overly optimistic and wasn’t convinced that the business could achieve those figures, leading her to decide not to invest.

Daymond John shared concerns about family-run businesses, stating that emotions can complicate decision-making, which might hinder the business’s growth. Because of this, he also chose not to invest.

Kevin O’Leary expressed that the workload Kendra was taking on seemed overwhelming for the amount of money she was requesting. He believed the effort required to make the business successful was too significant, so he also declined to invest.

Even though the Sharks all agreed that the energy bar tasted good, none of them ended up investing in the business.

What Went Wrong With Honey Bunchies On Shark Tank?

So here are some of the reasons why the Sharks decided not to invest in Kendra’s energy bar company, Honey Bunchies: The energy bar market is full of well-known brands, making it hard for new companies like Honey Bunchies to get noticed.

One of the Sharks thought that Kendra’s predictions about how much money she would make in the future were overly optimistic and not realistic. Another Shark was concerned that working with family could create problems that might hinder the business’s success.

One Shark felt that Kendra would need more than the $200,000 she was asking for to really grow the business effectively. Because the Sharks chose not to invest, Kendra has to figure out how to grow her business on her own without their support.

Product Availability

You can buy honey bars directly from their official website and Amazon. They are also available at stores like Kroger, Whole Foods, Hy-Vee, Ace Hardware, and 7-Eleven. Each honey bar costs $2.99 and they provide a natural energy boost without any artificial ingredients, making them a healthy choice!

What Happened To The Honey Bunchies After Shark Tank?

Honey Bunchies is a company that makes snack bars, and despite not getting a deal when they appeared on Shark Tank, they were still successful. After their appearance on the show, many people became interested in them, leading to 10,000 visits to their website and a notable increase in sales. They decided to change their name to Bon Bee Honey in 2023. This was done to help create a stronger and more memorable brand identity.

In June 2023, their snack bars were sold in 1,290 Kroger stores, which was a big achievement for them. They also got their products into several other well-known stores, including Whole Foods, Hy-Vee, Ace Hardware, King Soopers, and 7-Eleven.

By December 2023, they were making about $3 million a year, and their overall value was around $8 million. In short, Bon Bee Honey shows that just because you don’t get support from investors, it doesn’t mean you can’t succeed!

Conclusion 

Kendra Bennett appeared on Shark Tank hoping to get an investment for her business, Bon Bee Honey, but she didn’t get the deal she wanted. However, instead of giving up, she used this experience to improve her business. She rebranded her company, made her product available in major stores, and significantly increased its value to $8 million.

Sharks were worried about things like competition from other companies, whether Kendra could grow her business effectively, and challenges that come from running a family-owned business. Despite these doubts, Kendra managed to show that she could succeed. 

Bon Bee Honey now stands as an example of how important it is to keep trying and be flexible in business. For anyone who has faced rejection, the story of Honey Bunchies (another name for Bon Bee Honey) illustrates that with dedication and the ability to adapt, you can achieve success. Whether the Sharks will regret not investing in her company remains to be seen, but for now, Bon Bee Honey is thriving.