Getting married is exciting, but discussing a prenuptial agreement can be awkward and uncomfortable. Traditionally, couples had to hire expensive lawyers, spend thousands of dollars, and go through lengthy legal processes just to draft a prenup. Many people avoid it altogether because of the high costs and emotional strain. However, with divorce rates remaining high, more couples are realizing the importance of protecting their assets before marriage.
This is where Hello Prenup comes in. Founded by divorce lawyer Julia Rodgers and software engineer Sarabeth Jaffe, the company offers an easy, affordable, and legally binding way for couples to create prenuptial agreements online. Instead of paying thousands in legal fees, couples can complete the process in just a few hours for $599.
In Shark Tank Season 13, Julia and Sarabeth pitched their business, asking for $150,000 for 10% equity. While some sharks doubted their early-stage numbers, Kevin O’Leary and guest shark Nirav Tolia saw potential. After intense negotiations, they struck a joint deal for $150,000 for 30% equity.
Hello Prenup Net Worth Shark Tank Update 2025
Julia and Sarabeth were looking for an investment of $150k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $1.5 million. Julia and Sarabeth successfully secured a deal with Kevin and Nirav for an investment of $150k for 30% equity in the company. The investment adjusted the company’s net worth to around $500k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Hello Prenup is around $6 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Nirav Tolia
1# $150,000 for 30% equity
2# $150,000 for 25% equity
$150,000 for 20% equity
No
Lori Greiner
Out
N/A
N/A
Kevin O’Leary and Nirav
$150,000 for 30% equity
N/A
yes
Robert Herjavec
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Julia Rodgers Backstory + Their Initial Pitch
Julia Rodgers, a divorce lawyer, saw firsthand how messy and expensive divorces could get when couples didn’t have a prenup. Meanwhile, Sarabeth Jaffe, a software engineer, believed technology could simplify legal processes. Together, they created Hello Prenup—a platform that guides couples through creating a prenup without the awkwardness and high costs of traditional lawyers.
When they entered the Shark Tank, they admitted their early struggles. The software had bugs, and they had only completed 25 prenups at the time. However, they fixed the issues and were confident in their $4.1 million revenue projection for the year.
Their pitch was simple:
– Traditional prenups cost $5,000+ and take weeks.
– Hello Prenup does it for $599 in just hours.
– Their target audience? Millennials and modern couples prefer digital solutions.
They asked for $150,000 for 10% equity, hoping a shark would help them scale.
Queries + Shark’s Responses, and Final Deal
Kevin was the first to speak. He didn’t believe in their $4.1 million projection, calling it unrealistic based on their small number of sales. He said, “This isn’t a thing yet,” and bowed out.
Lori agreed with Kevin, saying it was too early for her to invest. She didn’t see enough traction and decided to pass.
Mark had “so many issues” with the business. He questioned whether people would trust an online service for something as serious as a prenup. He also doubted their revenue claims and left the deal.
Robert felt people would still prefer real lawyers over an online platform. He didn’t see enough demand and dropped out.
Nirav, a tech entrepreneur, disagreed with the other sharks. He saw potential in Hello Prenup, comparing it to other successful legal-tech startups. He offered $150,000 for 30% equity, saying he could help them grow.
Julia and Sarabeth countered with 20%, but Nirav stood firm at 25%. Seeing hesitation, they asked if another shark would join Nirav. Kevin, who had initially walked away, reconsidered. He and Nirav agreed to split the 30% equity (15% each). The founders accepted, gaining two experienced investors
Hello Prenup is an online service that helps couples create prenuptial agreements—documents that outline how a couple will handle their assets in case of a divorce. Here’s what you need to know about it:
– Easy to Use: The service provides step-by-step instructions so you can easily complete your prenup.
– Legal Assurance: Your prenup will be reviewed by legal experts to make sure it’s valid and enforceable.
– Cost-effective: It costs $599, which is significantly cheaper than hiring a lawyer, who might charge $5,000 or more for the same service.
– Quick Turnaround: You can finish your prenup in just a few hours instead of waiting for weeks, like traditional methods might require.
Additionally, the company is looking to use artificial intelligence (AI) in the future to make the process even easier and more efficient. You can find more information and get started on their official website
What Happened To The Hello Prenup After Shark Tank?
Hello Prenup is a company that has seen a lot of positive changes since appearing on Shark Tank. Their sales have doubled in 2023, which is a significant increase. They expect to continue this trend in 2024, with revenues potentially doubling or tripling again. The company has made over $1.5 million in sales since it started, showing it has a solid market presence.
They brought on Brian Liu, a co-founder of LegalZoom, as an investor, which is a big deal because he has experience in the legal tech space. Two of the “Shark Tank” investors, Kevin and Nirav, have been actively helping the company. Kevin has focused on improving how the brand is perceived and marketed. Nirav has concentrated on tech development and how to grow the business effectively.
Hello Prenup is looking to incorporate artificial intelligence (AI) into its services and expand what it offers to customers.
Conclusion
Hello Prenup is a company that helps couples create prenuptial agreements, which are legal documents that outline how assets will be divided in case of a divorce. Their experience on Shark Tank was initially challenging, but they eventually secured a strong partnership with two investors, Kevin O’Leary and Nirav Tolia.
Since appearing on the show, Hello Prenup has grown at a steady pace, as they’ve realized that many modern couples are looking for affordable and simple ways to get prenups without the complications that typically come with hiring traditional lawyers.
Thanks to advancements in technology, particularly in artificial intelligence, Hello Prenup is poised to become a significant player in the legal tech industry. For couples thinking about getting a prenup, Hello Prenup offers a smart and cost-effective alternative to going through conventional legal channels.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
