Goumi Net Worth Shark Tank Update 2025

Every new parent knows the struggle of keeping mittens and booties on their babies. It’s a problem that can drive any parent crazy. Babies have a special talent for kicking off their booties or shaking off their mittens. This leaves their tiny hands and feet exposed to scratches and cold air. Losing these small items happens so often that it becomes a part of daily life for many families. 

Parents can spend a lot of time and money replacing them. This is the problem that entrepreneurs Linsey Fuller and Lili Yeo wanted to solve. They created Goumi, a company that makes baby mittens and booties designed to actually stay on. Their products use a smart double-closure system so they don’t fall off easily.

Linsey and Lili brought this solution to Shark Tank Season 11. They offered the sharks a chance to invest in their brand, which was already selling well online. The big question was whether the sharks would see the potential and help Goumi grow.

Goumi Net Worth Shark Tank Update 2025

Linsey and Lili were looking for an investment of $1 million in exchange for 8% equity in the company. At the time of the episode, they valued their company at $12.5 million. Linsey and Lili successfully secured a deal with Kevin O’Leary for a $1 million line of credit at 9% interest in exchange for 10% equity in the company. The investment adjusted the company’s net worth to around $10 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Goumi is around $6.5 million.

Shark(s) Name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	$1 million line of credit at 9% + 10% equity	N/A	Yes
Daymond John	$1 million for 30% equity	$1 million for 15% equity	No
Mark Cuban	N/A	N/A	N/A
Lori Greiner	N/A	N/A	N/A
Barbara Corcoran	N/A	N/A	N/A

Linsey Fuller and Lili Yeo Backstory + Their Initial Pitch

Linsey Fuller and Lili Yeo are two moms who met while their kids were attending the same preschool in China. They became fast friends after they discovered they were both facing the same daily frustration. Their babies kept losing their mittens and booties. No matter what they tried, the mittens would slip off, and the booties would end up missing.

They realized it was a universal problem that affected parents everywhere. Instead of accepting it as something normal, they decided to solve it themselves. They came up with the idea for Goumi, a line of baby mittens and booties with a smart design that makes them stay on even when babies move around a lot.

In the early stages, it was not easy for Linsey and Lili. They did not have big investors or fancy offices. They started small and sold directly to parents who were tired of losing mittens and booties. Over time, they perfected their design. Their flagship product was a mitten with a unique double closure that made it almost impossible for babies to take off.

Then they expanded the same idea to booties and sleepwear, including a sleeper that could change into a sleep sack with a few snaps. They sourced soft, organic materials like bamboo and cotton to make sure the products were comfortable and safe for delicate baby skin.

When they walked into the Shark Tank, Linsey and Lili were prepared. They showed the sharks how easy it was to put the mittens and booties on and how well they stayed in place. They passed samples to the sharks, who were impressed by the softness of the materials and the smart packaging. The founders explained their ask clearly.

They wanted $1 million in exchange for 8% equity, which put their company’s valuation at $12 million. They told the sharks that Goumi had been in business for eight years and had done $5.2 million in lifetime sales. They explained how their products were already sold online and in some boutique stores, with mittens retailing for $24, booties for $18, and a starter bundle for over $100.

Queries + Sharks’ Responses, and Final Deal

The sharks started asking questions right away. Kevin O’Leary was the first to point out the company’s high valuation. He asked Linsey and Lili why they thought Goumi was worth $12 million when their profits were only 15% of total sales. Lili explained that they set the valuation based on what they believed they could raise from investors outside Shark Tank.

This answer did not sit well with Kevin because he thought it sounded unrealistic. He said the valuation was too high and that he could not agree with it as it was.

Daymond John also questioned the valuation. He agreed with Kevin that it was too high. But he liked the idea of the product and thought there was a real market for it. He offered them $1 million but asked for 30% equity instead of the 8% they were offering. Linsey and Lili tried to counter Daymond’s offer by asking him to reduce the equity stake to 15%, but Daymond was firm and refused to budge.

Lori Greiner had a different concern. She thought the product was clever but worried about the price point. She felt that the starter kit, which costs over $100, was too expensive for most parents. Lori said that parents would need multiple pairs of mittens and booties, which would add up quickly. She was concerned that many parents would look for cheaper alternatives instead of buying Goumi products.

Even though she liked the idea and the packaging, she decided she would not invest because of the high prices.

Mark Cuban focused on how the product would appear in stores. He thought the packaging looked good, but worried it did not tell the full story of how the mittens and booties worked. He felt that store kiosks might not do a good job of explaining the unique features to shoppers. Mark decided not to make an offer because he did not feel confident that the products could sell well in traditional retail environments without a better in-store presentation.

Barbara Corcoran compared Goumi to a company she had already invested in called Grace and Lace. That company sold more than just baby products, which allowed them to attract a wider range of customers. Barbara said that in the same amount of time, Grace and Lace did three times more sales than Goumi. She felt that Goumi was too niche because it only focused on babies. Because of this, Barbara said it was not a good investment for her and went out.

Kevin O’Leary decided to make an offer. He said he liked the baby product space because he already had other investments in the industry. Kevin offered $1 million as a revolving line of credit with an interest rate between 9% and 10%, plus 10% equity in Goumi. The founders took some time to consider both Daymond’s and Kevin’s offers.

After realizing Daymond would not lower his equity demand, they decided to go with Kevin’s deal. They accepted Kevin’s offer for the line of credit and 10% equity, securing a partner who could help them grow their business.

Product Availability

Goumi offers a unique line of baby mittens, booties, and sleepwear designed with soft, organic materials like bamboo and cotton. The flagship product is the mitten with a double closure system that stays on babies’ hands even when they wiggle or move. This design prevents babies from scratching themselves, which is a common problem for newborns.

Their booties use the same idea, ensuring they don’t slip off easily. Goumi also offers sleepwear that can transform from a gown into a sleep sack using a one-snap foot pocket, making diaper changes faster and easier for parents.

Goumi products are sold on their official website, goumi.com, where parents can browse their full range of products. They also sell online through platforms like Amazon, making their products accessible to customers worldwide. Some boutique baby stores also carry Goumi items, but the company mainly focuses on direct-to-consumer sales through its website.

Prices start at $18 for booties and go up to $102 for starter bundles that include several items. Goumi frequently offers new collections and limited-edition designs, which keep loyal customers excited about their products. They also have a reselling program, allowing parents to sell used Goumi items back to other parents, promoting sustainability and affordability.

What Happened To Goumi After Shark Tank?

After Goumi’s episode aired on Shark Tank, the company experienced a strong boost in online sales. Many parents who watched the show went to their website to buy mittens, booties, and sleepwear. In 2023, reports showed that Goumi’s annual revenue grew to around $2.1 million, which was a big jump from their sales before appearing on the show.

This growth helped them expand their product line even more. They added new items like hats, dresses, and blankets, all made with the same soft, sustainable materials that made their original products popular.

During the COVID-19 pandemic, Goumi took steps to help others by donating a percentage of their sales to COVID-19 relief efforts. This earned them the respect of many customers and helped strengthen their brand’s reputation. Goumi also continued to focus on direct sales through its website, maintaining good profit margins without relying too much on retail stores.

However, in April 2023, Goumi had a setback. They had to issue a recall on their children’s robes because the robes did not meet federal flammability standards for children’s sleepwear. This posed a risk of burn injuries if the robes caught fire. Goumi worked with the U.S. Consumer Product Safety Commission to remove the affected products from stores and offer refunds to customers. The recall affected the company’s reputation temporarily and likely hurt sales in 2023.

Despite the recall, Goumi remains in business. They continue selling their products online and in select stores. They also maintain a strong presence on social media platforms like Instagram, where they share updates about new products and connect with customers. Their website still receives positive reviews from parents who love the quality and comfort of their baby products. The company has proven it can overcome challenges and continue to grow even in a competitive market.

Conclusion 

Goumi’s journey on Shark Tank was filled with both challenges and victories. The founders, Linsey Fuller and Lili Yeo identified a common problem for parents and created a smart, practical solution. Their baby mittens and booties that stay on caught the attention of the sharks, even if many chose not to invest. Kevin O’Leary believed in their vision and offered a deal that gave them the capital they needed to grow.

After Shark Tank, Goumi experienced strong sales growth and expanded its product line. Although they faced a setback with a product recall in 2023, they remain in business today, selling their unique, high-quality baby products online and in select stores. Their story shows how perseverance and innovation can help entrepreneurs solve real problems and build successful businesses, even when faced with obstacles along the way.