Many families have trouble taking family photos where everyone is included, and as time passes, memories can become less vivid. After Ashley lost her mother and realized she only had one photo of them together, she wanted to help other families preserve their memories.
Kaans Designs is a brand that offers matching outfits and accessories for families, encouraging them to bond and create lasting memories together. In Season 16 of the TV show Shark Tank, they presented their business idea, asking for $75,000 in exchange for a 15% share in their company.
During their pitch, Ashley and Kenny shared their emotional story about family memories and how their products can help strengthen family ties. Their heartfelt presentation impressed one of the investors, Todd Graves, who agreed to give them the money they needed in the form of a loan, but in return, he took a smaller percentage of ownership in the business than they initially proposed.
Kaans Designs Net Worth Shark Tank Update 2025
Ashley and Kenny were looking for an investment of $75k in exchange for 15% equity in the company. At the time of the episode, they valued their company at $500k. Ashley and Kenny successfully secured a deal with Todd for an investment of $75k as a loan for 10% equity in the company. The investment adjusted the company’s net worth to around $750k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Kaans Designs in 2025 is around $3 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Todd Graves
$75,000 as a loan for 10% equity
N/A
Yes
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Daymond John
Mentorship but no investment
N/A
Yes
Mark Cuban
Out
N/A
N/A
Ashley and Kenny Green Backstory + Their Initial Pitch
Ashley and Kenny Green started a brand called Kaans Designs after Ashley had a personal loss; she didn’t have many photos with her mother when she passed away, which made her realize the importance of capturing special moments with loved ones. This inspired them to create a business that helps families make memories through matching family clothing and accessories.
They launched Kaans Designs in 2014 with a small loan from Ashley’s dad and operated out of their garage. To keep things simple and eco-friendly, they used a print-on-demand system; this means they only print items when someone orders them, which helps reduce waste and saves storage space.
When they appeared on the TV show Shark Tank, they shared their goal of encouraging families to take more photos together. They emphasized how their products help create lasting memories and strong family connections. They also showcased their successful business, mentioning they had made over $3.2 million in sales with a healthy profit margin of 80%.
Queries + Shark’s Responses, and Final Deal
Kevin O’Leary asked if Ashley and Kenny could sell their products in stores (retail) given their profit margins. They explained that their current margins (the difference between what they sell for and what they costs to make) were too low for retail, but they were successfully selling directly to customers online. Kevin O’Learyfelt their profit margins were too low and decided not to invest.
Lori Greiner wanted to know if they understood the fashion industry. Ashley and Kenny admitted they didn’t have deep expertise in fashion, but they were very passionate about their brand and mission. Lori Greiner realized she lacked enough knowledge about fashion and also declined to invest.
Daymond John asked how many customers were returning to buy more products. They mentioned that 30% of their customers come back for more, indicating that people liked their products. Daymond John thought Ashley and Kenny could grow their business without his help but offered to mentor them.
Todd Graves inquired about their advertising budget. They shared that they spend 5% of their revenue on ads but also mentioned they were experiencing challenges with cash flow (managing money coming in and going out). Todd Graves proposed a deal where he would give them $75,000 as a loan for a 10% stake in their business and also suggested that Daymond mentor them.
Mark Cuban wanted to know their plans for growth. They explained they aimed to introduce new product categories and boost their production capabilities. Mark Cuban supported Todd and Daymond’s collaboration but chose not to participate himself.
In the end, Ashley and Kenny accepted Todd’s offer of the loan and agreed to work with Daymond for guidance to help improve and grow their business.
Product Availability
Kaans Designs is a company that makes matching t-shirts and accessories for families. This means that families can buy similar outfits, which helps them create special memories together. They use a method called print-on-demand, which means they only make the items when someone orders them. This approach is good for the environment because it avoids making a lot of extra products that may not sell, and it also helps keep prices reasonable.
Customers can pick from different designs and sizes for both adults and children. The adult t-shirts are priced at $26 each, while the children’s t-shirts are $21 each. Besides t-shirts, Kaans Designs also sells accessories like hats and tote bags. People can buy all of these products directly from their website.
What Happened To The Kaans Designs After Shark Tank?
After being featured on the TV show Shark Tank, Kaans Designs experienced a big jump in visitors to their website and an increase in sales. To build a strong connection with their customers, they started highlighting real families in their marketing efforts. They encouraged customers to share their own photos and tag the brand on social media, which helped create a sense of community around their products.
Today the company is still expanding. Kaans Designs is dedicated to its goal of helping families capture and enjoy special memories together.
Conclusion
Ashley and Kenny Green started a business called Kaans Designs that is built on their personal experiences of love and loss. They use their challenges as inspiration to help other families create special memories through their products. When they appeared on the show Shark Tank, they caught the attention of the investors, known as Sharks, and struck a deal with Todd Graves, who offered them a loan of $75,000 in exchange for a 10% share of the company.
Since participating in Shark Tank, Kaans Designs has expanded its customer base and increased its involvement in the community. While there were some concerns from other investors, Todd’s investment and Daymond’s guidance have significantly contributed to the business’s success. Their story is a great example of how dedication and a meaningful purpose can turn an idea into a successful venture.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
