Genius Litter Net Worth Shark Tank Update

Cats may not be able to talk like humans, but they still have emotions and can feel pain. However, since they can’t tell us when something is wrong, it can be hard to understand if they are in pain or have health issues. Their inability to communicate clearly often means that their discomfort or illness goes unnoticed for some time, which can lead to them suffering in silence.

Ramon Van Meer, the owner of Genius Litter, has introduced a system that can indicate cat’s health issues if they are facing any. The product is a cat litter that indicates the health of your cat by changing color like a PH indicator. Moreover, the product is also super lightweight and even traps cat litter odors.

The owner came on Shark Tank to request $250K in exchange for 4% in his company. He also presented the sharks with his product while giving a demo in a wig. Let’s see if he got the deal or not.

Genius Litter Net Worth Shark Tank Update

Ramon was looking for an investment of $250K in exchange for 4% equity in the company. At the time of the episode, he valued his company at $6.25 million. Ramon successfully secured a deal with Mark, Lori, and Robert for an investment of $250K for 8% equity, plus 2% advisory shares. The investment adjusted the company’s net worth to around $3.125 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Genius Litter in 2024 is around $10 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Mark Cuban + Lori Greiner + Robert Herjavec	$250K for 4% equity	$250K for 8% equity, plus 2% advisory shares	Yes
Kevin O’Leary	Out	N\A	N\A
Emma Grede	Out	N\A	N\A

The Owner’s Backstory

Ramon related that initially he started as a blog writer and made a company out of it. He then sold it for $9M. He then in the mission to know the health problems of cats produced cat litter with a combination of pH testers. This product helped him to know the issues that his cats faced with respect to their health, resulting in the formation of Genius Litter.

Initial Pitch

The owner came on the show to seek $250K for a 4% equity stake. Their product is a cat litter that helps owners monitor their pet’s health and help them in times of need. They also donate 10 meals to pet shelters for every sold bag.

Queries about the Product

Kevin asked the first question about the working mechanism of the litter. Ramon highlighted that it is a silica litter that is combined with a pH tester. If the litter turns red it will indicate kidney problems, if it’s blue or green it highlights UTI.

Lori asked about the selling price of the product and the cost of making one. The owner pointed out that it sells for $24.99 and costs him $4.71 to make a packet. After adding the landed cost, it takes about $1.30 to $1.56.

Emma, the guest shark, asked if he had any competitors in the field. He replied in the affirmative and highlighted that his one is better as it uses smaller silica which is comfortable for the cat’s paws and it also produces less dust. Moreover, his product is also an odor controller and it is cheaper than his competitors.

Cuban was curious to know about his current sales. Ramon replied that his sales are $3.1M and he has a profit of $465K.

Herjavec then got curious and asked about his sales last year’s sales. The owner pointed out that it was about $3.6M and his profit was $145K.

Kevin asked about the percentage ratio from direct to consumers and pet retailers. 70% of sales are from Amazon, Walmart, and Chewy, 24% comes from retail and 6% is from D2C.

Herjavec inquired about his money. It was about $1M and he also added an extra $1M from his own pocket. The money came from his company five years ago, which he sold for $9M.

He also added that his plan is to scale his business and then sell it to a strategy. Even his competitor company was sold for about $1B.

Emma was curious to know about his plans. He replied that his two new products were about to launch. One of them is a completely new invention, which is a health-indicating topper that just needs to be sprinkled on the cat litter. The second one is an indicator pee pad for dogs.

Shark’s Response and Final Decision

Emma was the first to drop the deal as she has no expertise in the field and she is also concerned with his competitors.

Cuban followed the guest shark and also decided to back out as he was not interested in such companies.

Kevin and Lori then offered him collectively $250K for a 10% equity stake with a $2 royalty per unit until $1M is paid back.

After hearing Ramon’s concern regarding the royalty, they revised their offer to $250K for 20% in his company.

Herjavec then offered him $250K for a 10% equity stake.

Kevin, Lori, and Herjavec then collectively offered him $250K for a 15% equity stake.

Ramon counter-offered them $250K for 13% of his company.

Cuban then made the deal more interesting by jumping back in and pitching a deal of $250K for 8% equity.

Surprisingly, Kevin passed the deal and Mark, Lori, and Herjavec offered him this time with $250K foran 8% equity stake along with 2% advisory shares.

Product’s Availability

The company saw a big increase in sales after appearing on Shark Tank. With more than 6K reviews on Amazon and an average rating of 3.5 stars, most customers seem satisfied with the product. You can find out more about their products on the Genius Litter website or purchase them on Amazon. They have also introduced a new item—a cat supplement that you sprinkle on food too.

Conclusion

Genius Litter gained attention and a sales increase after its appearance on Shark Tank, where Ramon secured a deal with Cuban, Lori, and Herjavec. The unique cat litter not only helps monitor a pet’s health through color changes but also offers features like odor control and lightweight material.

With solid sales figures and ongoing product spread, including a new cat supplement, Genius Litter continues to grow its presence, receiving mostly positive feedback from customers on Amazon.