Humans start learning from the moment they’re born, first at home and later in schools or other institutions. While gaining knowledge is a natural part of life, the traditional ways of learning can sometimes feel frustrating and dull. This can lead to a loss of interest and confidence, making it harder to keep up.
Brandi Dugal, the owner of The Fidget Game, being an ex-teacher, has the perfect solution for all types of students. She has gamified the learning process by incorporating fidget in the process of learning. The games are multisensory where initially a kid has to choose a card from a stack and depending on the emoji, they receive with a word they have to learn it at that degree.
After learning the word correctly, the kid can roll a dice and then pop the fidgets accordingly until all the bubbles are popped, which signals the end of the game.
The owner came on Shark Tank to request $500K in exchange for 10% of her company. She also presented the sharks with her product and a demo video to demonstrate the working mechanism of the educational toy. Let’s see if she got the deal or not.
The Fidget Game Net Worth Shark Tank Update
Brandi was looking for an investment of $500K in exchange for 10% equity in the company. At the time of the episode, she valued her company at $5 million. Brandi successfully secured a deal with Barbara Corcoran for an investment of $500K for 15% equity in the company. The investment adjusted the company’s net worth to around $3.33 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of The Fidget Game in 2024 is around $10 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Kevin O’Leary
Out
N\A
N\A
Mark Cuban
Out
N\A
N\A
Lori Greiner
Out
N\A
N\A
Barbara Corcoran
$500K for 10% equity
$500K for 15% equity
Yes
John Daymond
Out
N\A
N\A
The Owner’s Backstory
Brandi related that her company’s inspiration came from Corcoran. When she was moving through the strict process of divorce she came upon the success and breakup story of Corcoran on Tik Tok and this gave her a big hand to start her own business. Afterward, she began to live in her mother’s basement, found a supplier, and created the whole design in a week.
She has now been in the business for only 13 months and made $3.2M in sales. Her business was also supported by her six years of teaching experience where she got to know about kids and their parents.
Initial Pitch
The owner came on the show to seek $500K for a 10% equity stake. Her product is basically an educational toy that helps kids to learn smartly and more easily. The game is a simple fidget where every popped bubble highlights the process of a kid learning their words.
Queries about the Product
Lori asked the first question about the strategy the owner used to sell so much in just 13 months. Brandi highlighted that 85% of her sales came from Amazon and the rest 15% came from her own website. In the beginning, she made a teacher’s council of about 100 and then asked for their feedback on her innovative game. Their review was at its peak on TikTok, which improved her sales and ranking on Amazon. This made her product the number 1 reading game on Amazon in just six months.
Lori also wanted to know if there are other such games on Amazon too. The owner pointed out that there are other businesses who have copied her designs too but her learning guide and resources provided in the game make her unique among them, which follows the mandatory learning system of the country.
Kevin then rushed into the conversation and asked a ton of questions about the cost and selling rates of her product, along with the acquisition cost. She replied that the cost to make the fidget game sight words is $3.89 and word pop costs about $3.45. The customer acquisition cost is around $6.80.
Moreover, her return on ad spending on Facebook going to her website is about 2.6 ROAS (return on ad spend) and it is 3.7 on Amazon. She sells both her games for $29.99.
Cuban asked if she was making a lot of profit, to which Brandi replied in the affirmative confidently. She also added that her net margins are 25% but it was 32% in the last month. Thus, she will make around $1.25M in profit this year.
Lori then inquired about her reasons for asking for a shark on her side. The owner highlighted that she needs a shark for product expansion and to add a creative part to her product by helping her hire the best people to work with.
Her goals are to become international by adding her system of learning to the higher education system too and to translate her English-based game to other languages as well.
Shark’s Response and Final Decision
Before letting other sharks finish their questions, Corcoran offered Brandi $500K for 20% of her company.
Brandi then counter-offered her $500K for a 15% equity stake. which was readily accepted by Corcoran.
Thus, The Fidget Game owner got the first deal from a shark without even listening to other sharks’ offers.
Product’s Availability
In 2024, Brandi plans to take The Fidget Game global by translating it into multiple languages. The brand is expanding its products to cover more learning areas, and it’s already in over 50,000 schools. They’ve also introduced new games that teach math and how to tell time. Brandi is committed to giving back and donating games to schools in need. After a successful appearance, sales have increased, and she is on track to exceed $5M in sales this year.
Brandi’s The Fidget Game has rapidly grown into a successful educational tool, helping children learn through interactive, multisensory play. Her appearance on Shark Tank led to a deal with Corcoran, which will help her grow the brand internationally and develop new learning products. With strong sales, wide school adoption, and a commitment to giving back, Brandi is well on her way to making The Fidget Game a global success, expecting to go beyond $5M in sales by the end of 2024.
Hey there, it’s Andaleb Youns. I am a freelance content writer and am currently pursuing a BS in English Language and Literature. I have expertise in writing Blog Posts, social media content, and copywriting. I know how it feels to be a student and still be dependent on parents to fulfill even basic daily needs. This realization became apparent while watching Shark Tank. Although I started watching this show out of boredom, it proved to be an inspirational show. The show made me realize the importance of hard work, being independent, and of having a business of my own. I still look forward to it for entertaining and inspirational content.
