Jay’s Pet Butter Net Worth Shark Tank Update

Pets, especially dogs, are often considered part of the family because of their affectionate and protective nature. Their loyal and loving behavior makes them feel more connected to many of us. However, it is important to remember that dogs have different anatomy and nutritional needs compared to humans. One common mistake people make is feeding their dogs human food, thinking it is harmless.

For example, the peanut butter we eat often contains ingredients like salt, sugar, hydrogenated oils, and xylitol, a sweetener that is toxic to dogs. These additives can lead to serious health problems, so it is crucial to be mindful of what we offer them. Feeding dogs foods meant for humans may seem like a kind gesture, but it can unintentionally cause harm.

Jay Cutler and Brandan Fokken, the owners of Jay’s Pet Butter, have introduced a peanut butter alternative for dogs around the world. Their line of peanut butter has glucosamine to help with joint issues, banana, blueberry, sweet potatoes, vitamin E, and biotin which are healthy for dogs. The product can be used as a treat, a cover for medication, or a distraction for bathing schedules.

The owners came on Shark Tank to request $50K in exchange for 10% of their company. They also presented the sharks with their Jay’s Pet Butter in different flavors to get the deal of their choice. Let’s see if they got the deal or not.

Jay’s Pet Butter Net Worth Shark Tank Update

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	Out	N\A	N\A
Mark Cuban	Out	N\A	N\A
Lori Greiner	Out	N\A	N\A
John Daymond	Out	N\A	N\A
Daniel Lubetzky	Out	N\A	N\A

The Owners’ Backstory

Jay Cutler has been a four-time Mr. Olympia and hence has looked after his physique for the majority of his life. Moreover, he has two dogs which he loves a lot which have their own Instagram account too. As a nutritionist, he was concerned with his pet’s diet and this made him work on a product that is safe to eat by both dogs and humans. This led to the production of Jay’s Pet Butter. He is also an owner of a supplement brand, Cutler’s Nutrition, and he has used them to make the formula.

On the other hand, Brandan is also an influencer and he has already run a peanut butter company for almost three years which was successful. He is into fitness and lifestyle, where he shares his relationship with his son on social media and now works as a co-owner with Jay.

Initial Pitch

The owner came on the show to seek $50K for a 10% equity stake. Their product is a peanut butter made for dogs that is also safe to eat by humans. It comes in four different flavors and it is made of ingredients like glucosamine to help dogs with their bone issues.

Queries about the Product

Lori asked the first question about why can’t a dog have normal peanut butter like humans. Brandon highlighted that they add such additives that are healthy for dogs to consume.

Kevin inquired about the cost of making the product and its selling price. The co-owner highlighted that they launched the business last year in September. At the very beginning, they were contacted by Hy-Vee. They also had a big box warehouse in connection with them.

They sell the product for $14.99 and it costs them $3.10 to make a jar. Due to their success with Hy-Vee, they are now in 80 stores and the connection from the warehouse has a call for orders anywhere between $500 to $1M.

Daniel, the guest shark, asked about their sales recently. Brandan pointed out that they are $39K up-to-date.

Daymond was curious to know the duration for those sales to accumulate. He related that it took them 10 months to reach there.

Lori asked Jay if he posted any stuff on his social media handle regarding his pet product. Jay replied that he did but mostly due to a delay in shipping they were not able to make high sales.

Daniel was interested to know if they have any competitors in the business. Brandan pointed out that there are others like them and even the largest one contacted them for co-packing as well.

Daymond was confused regarding Jay not distributing his pet products through his supplement business. He highlighted that manufacturing butter is very difficult for him compared to taking supplements.

Shark’s Response and Final Decision

Cuban was the first shark to drop the deal as he thought their product would take a lot of time to get people to realize the benefit of their product and hence it’s a slow-burn deal.

Lori highlighted that in order to invest in a product she has to like it personally as well and as she is not fond of peanut butter; she won’t be able to invest in it as well.

Daniel and Daymond were next in passing the deal as they thought they were not fit for their business and they didn’t need a shark as well.

Kevin offered them $50K for a royalty of $1 per jar sold in perpetuity.

Jay didn’t like the offer and they left the set without any shark by their side.

Product’s Availability

Despite their appearance on Shark Tank, Jay, and Brandan are still facing difficulties keeping up with the demand for their product. Unfortunately, the manufacturing issues that have been affecting their production have not been fully resolved. As a result, they are still struggling to fulfill orders on time. At the top of their website, there is a notice that says: “Shipping Times May Be Delayed Due to High Order Volume,” letting customers know that they might have to wait longer than usual to receive their orders. W

hile the product is still available for purchase, it’s taking more time to get to customers. Additionally, instead of the four flavors that were initially offered, only two are currently available. This shows that the company is working through challenges, but customers may experience some inconvenience while they get things back on track.

Conclusion

Thus, Jay’s Pet Butter, despite its promising concept as a healthy peanut butter alternative for dogs, faced challenges on Shark Tank and walked away without a deal. Although the company has gained an increase in sales, it continues to struggle with manufacturing delays and order fulfillment. While only two of their four original flavors are available, the product remains in demand, and the owners are working to resolve production issues to meet customer needs.