Truck owners often struggle with bulky accessories that take up a lot of space and can be difficult to manage. For example, traditional truck toppers and cargo carriers are heavy, hard to remove, and challenging to store when they’re not in use.
That’s where Ken Hoeve, Monique Keefer, and Ryan Guay come in. They experienced this frustration and wanted to create a better solution—something that was lightweight, easy to transport, and simple to use. Their solution is called Flated, which offers a range of inflatable accessories for trucks.
These products include the Air Topper, Air Carrier, and Air Deck. They are made of strong, high-pressure material that inflates quickly, providing sturdy surfaces similar to traditional hard products. When not needed, these accessories can be deflated and stored easily, saving valuable space and eliminating heavy lifting.
In Season 14 of Shark Tank, the founders sought $350,000 for a 5% stake in their company to increase production and customer outreach. The Sharks were intrigued but raised questions about the company’s valuation and sales progress. After some negotiation, Daymond John agreed to invest $350,000 in exchange for an 8% royalty on each unit sold until the amount was paid back, after which it would drop to 5% forever.
Flated Net Worth Shark Tank Update 2025
Ken, Monique, and Ryan were looking for an investment of $350k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $7 million. Ken, Monique, and Ryan successfully secured a deal with Daymond for an investment of $350k in exchange for an 8% royalty on each unit sold until the amount is paid back, after which it drops to 5% forever. Since it was a royalty deal and not an equity deal, the company’s net worth stayed around $7 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Flated in 2025 is around $8 million.
$350k for a royalty of 8% per unit until $350k is paid, which then reduces to 5% in perpetuity
$350k for a royalty of 7% per unit until $350k is paid, which then reduces to 4% in perpetuity
Yes
Mark Cuban
Out
N/A
N/A
Ken, Monique, and Ryan Backstory + Their Initial Pitch
Ken, Monique, and Ryan are entrepreneurs who initially worked together at a company that made inflatable paddleboards. In 2009, they helped develop inflatable paddleboards that were met with skepticism. However, they eventually became a major success, with most paddleboards on the market today being inflatable.
Recognizing a similar gap in the market for truck accessories, they set out to create inflatable versions of traditional truck toppers and cargo carriers. Traditional models are quite heavy, cost a lot of money (over $3,500), and are complicated to install. In contrast, their inflatable products are lighter, easier to store, and sell for $1,800, they can be set up in just a few minutes.
Before appearing on Shark Tank, Ken, Monique, and Ryan funded their startup with their own money and raised an additional $500,000 from other investors. By mid-2022, their sales had reached $277,000, and they anticipated that number would grow to $600,000 by the end of the year. They also had secured orders from a national retailer.
On Shark Tank, they showcased their products, the Air Topper and Air Carrier, and demonstrated how easy it is to deflate them. Ryan explained the unique technology they use that makes the inflatable materials sturdy when pumped up. While the Sharks were impressed with their innovation, they had some questions about the business.
Lori liked the product but thought the company’s valuation of $7 million was too high, especially since the company had only made about $300,000 in sales. Because of this concern, she decided not to invest.
Mark had doubts about whether the company could grow quickly enough. He pointed out that truck accessories are a niche market, meaning it’s a specific and limited audience. Because of his concerns, he chose to not invest.
Robert liked the product but felt that the founders weren’t fully committed to the business. One of the founders still had a job as a bellman, and the other split her time between different responsibilities. Due to these concerns, Robert decided not to make an offer.
Daymond saw potential in the company’s innovative approach. He offered $350,000 in exchange for a royalty deal: 8% until his investment was paid back, and then 5% forever after that. The founders tried to negotiate for 7% and then 4%, but Daymond stuck to his original terms. In the end, the founders agreed to his initial offer.
Product Availability
Flated is a company that offers innovative inflatable products designed for easy transport and use.
You can purchase these products directly from Flated’s official website or from Amazon. All of Flated’s products are designed to be strong, light, and easy to pack away when not in use.
What Happened To The Flated After Shark Tank?
After appearing on Shark Tank, the company Flated experienced rapid growth. Right after the episode aired, lots of people started buying their products. In 2023, they introduced a new inflatable picnic table, which likely contributed to their growth. They started making about $750,000 every month, which adds up to roughly $9 million a year. Flated is now valued between $7 to $9 million, indicating its financial success.
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Additionally, the deal they made with investor Daymond helped them increase their production capabilities and reach more customers, leading to their fast growth.
Conclusion
Flated is a company that makes inflatable accessories for trucks, which are lightweight and easy to store compared to traditional bulky options. The founders of Flated presented their idea on Shark Tank. Some of the sharks were unsure about how much the company was worth, but Daymond John, one of the Sharks, recognized the company’s potential.
He made a deal that involved receiving a small percentage of the company’s revenue, which provided Flated with the funds it needed to grow.
After appearing on the show, Flated broadened the range of products it offers and saw a significant increase in sales. As a result, the company has become successful and generates millions of dollars in revenue. Now, truck owners have a convenient and portable option for truck accessories, all thanks to Flated’s innovative products.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
