Earth Log Net Worth Shark Tank Update 2025

One product in the fire log industry is particularly noteworthy. Earth-Log is it. Tom Sanetti who founded the company aimed to improve fireside enjoyment. He burns his logs hotter. All of the materials they use are recycled. They don’t make as much smoke. And they smell wonderful. Tom wanted people’s best option to be his fire logs. He wished to demonstrate to the world the potential of fire logs.

In 2015 he appeared on Shark Tank. He sought the sharks’ assistance in expanding his company. Tom requested $160,000 in exchange for 20% of his business. He believed that the sharks would assist him with distribution and marketing. Will the entrepreneur get a deal on Shark Tank? Check out the Earth Log update to find out!

In our Earth Log Update update research, Following an appearance on Shark Tank There were ups and downs with Earth-Log. Lori Greiner’s contract was never completed. The agreement fell through even though Lori gave Tom $160,000 for a 35 percent stake in the business. Earth-Log kept expanding. They formed several fruitful alliances with major merchants.

They began to attract notice. But there were several difficulties for the business. By the time 2019 rolled around, Earth-Log was no longer in operation. This was the company’s sad demise. They have put a lot of effort into creating a fantastic product. However, it wasn’t sufficient to keep the business operating. The brand did receive some publicity following the performance. They were able to enter certain stores thanks to it. However, they were unable to remain in operation.

In terms of an Earth Log Update update, Earth-Log did indeed land a Shark Tank deal. Tom Sanetti requested $160,000 in return for a 20% stake in his business. Instead,d Lori Greiner made him an offer of $160,000 for a 35 percent stake in the business. Lori’s offer was accepted by Tom. At the time it looked like a huge bargain. Lori found the goods satisfactory.

She saw Earth-Log’s potential. She couldn’t wait to assist Tom with his business. However, the deal did not go through after the show aired. Despite getting the agreement Tom’s relationship did not work out. After that Earth-Log was unfortunately unable to continue.

Earth Log Net Worth Shark Tank Update 2025

Tom was looking for an investment of $160k in exchange for 20% equity in the company. At the time of the episode, he valued his company at $800k. Tom successfully secured a deal with Lori for an investment of $160k for 35% equity in the company. The investment adjusted the company’s net worth to around $457k. After the show was aired, the company experienced a good boost in exposure. However, Earth-Log eventually went out of business around 2019. As per my rough estimate, the current net worth of Earth-Log in 2025 is $0.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Nick Woodman	out	N/A	N/A
Lori Greiner	$160,000 for 35% equity	N/A	Yes
Kevin O’Leary	Out	N/A	N/A
Daymond John	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Founders Backstory

Earth-Log was founded by Tom Sanetti. He wanted to improve the fire log. Tom had had enough of the issues with ordinary firewood. There were too many problems with traditional firewood. There was a lot of smoke as it burnt. It had a foul odor and was difficult to locate. That was something Tom wished to alter. His goal was to make better fire logs. He came up with a cleaner-burning substance.

He wants a hotter burning object. as well as something manufactured from recycled resources. Tom made a lot of effort to bring this concept to life. He experimented with a wide range of materials. He made the logs in a variety of methods. He did it after some time. Tom’s idea to improve fire logs gave rise to Earth-Log.

Tom’s early years were fraught with difficulties. He needed to locate the appropriate supplies. In addition, he needed to figure out how to make the logs burn hotter than ordinary wood. That required work and time. But he was adamant. Marketing was the most difficult task. Tom was unable to spread the word about his fantastic invention. Earth-Log was not a household name.

Tom experimented with many strategies to promote his goods. But it was challenging. He was aware that his logs were better but attracting clients was difficult. He required assistance. He appeared on Shark Tank for that reason. He needed a collaborator who could assist him with product marketing.

Initial Pitch

Tom was prepared to present his proposal when he appeared on Shark Tank. He was aware that his product was excellent. He wants the sharks’ assistance in expanding his business. Tom offered the sharks Earth-Log. He explained to them that his logs burned cleaner and hotter. He described their usage of repurposed materials. Earth-Log was superior to ordinary firewood, according to Tom.

There was less smoke. It also smelt better. He made a request for $160,000. He was prepared to provide 20% of the business. Tom thought the sharks would recognize his business’s potential. He informed them of Earth-Log’s four-year history. The company’s sales throughout those four years were $200,000. But Tom knew that his company was still small. He required marketing assistance.

He needed additional retailers to carry his goods. This is what Tom hoped the sharks would do for him. He was aware that they had the know-how to support Earth-Log’s expansion. Tom was prepared to advance his company’s operations.

Queries About The Product

Tom was asked several questions by the sharks. They were curious about Earth-Log. The first shark to enquire was Kevin O’Leary. He was curious about the company’s earnings. Tom informed him that Earth-Log’s total revenues over the previous four years had reached $200,000. He said however that just $50,000 arrived from the previous year. Kevin was worried.

He was curious as to why sales were so poor. Tom clarified that there had been an issue with marketing. He had failed to spread the news about Earth-Log. Despite his apparent understanding, Kevin remained skeptical. Next up came Mark Cuban. He was curious about the goods.

“Earth-Log had three different types of logs,” Tom stated. They were the Instant BonFire, the Citronella Log, and the Original Log. Every kind has a unique characteristic. As it burned, the citronella log deterred insects. It was easy and quick to light the Instant BonFire. Although Mark enjoyed the product he was still unsure. The business seemed too little to him. A guest shark was Nick Woodman.

He wanted to know how much it would cost to make the logs. Tom clarified that the cost of producing Earth-Log was reasonable. Due to the company’s utilization of recycled materials, the cost was minimal. This seems to appeal to the sharks. Yet they remained worried. They questioned if Earth-Log could expand rapidly enough. Daymond John enquired about the item as well.

He was curious about the company’s potential for growth. Tom said that he required marketing assistance. This is what he thought the sharks could do for him.

Shark’s Responses and Final Deal

Earth-Log caught the sharks’ attention but they weren’t sure yet. They were all skeptical of the business. Despite liking the product Kevin O’Leary stated that he was not interested in investing. First, he wanted to see greater progress. Mark Cuban also chose not to make an investment. He thought the business was too young to succeed but he loved the idea. Mark was echoed by Nick Woodman.

He didn’t believe Earth-Log was prepared for a significant financial commitment. Daymond John left as well. “I don’t see enough potential to invest,” he remarked. Lori Greiner was left behind. Lori found the goods satisfactory. She had faith in Tom. She saw Earth-Log’s potential. She offered Tom something. Lori made an offer of $160,000 for a 35 percent stake in the business. Tom felt pleased.

The offer was accepted by him. It appeared to be a wonderful fit. Lori has marketing experience. She may contribute to Earth-Log’s growth. Tom was thrilled. He thought Earth-Log might reach more clients with Lori’s assistance. But the arrangement fell through after the broadcast aired. Tom and Lori were unable to complete their collaboration. Earth-Log continued to struggle.

What Went Wrong With Earth Log  On Shark Tank?

Earth-Log produced an excellent product. Recycled materials were used to make the fire logs. They had a cleaner, hotter burn. They emitted less smoke. However, there were several significant issues. The business struggled to expand. One major problem was marketing. Earth-Log failed to spread the news. The sluggish development frightened the sharks. They wanted to see more sales before investing.

The business wasn’t prepared for a significant investment despite the product’s excellence. It was still a modest business. It was just beginning to grow. It was uncertain to the sharks if Earth-Log could develop quickly enough. More outcomes were required. The fact that the agreement with Lori Greiner never materialized was another issue.

Lori was pleased with the product but the two were unable to agree on the specifics. This put Earth-Log in a difficult situation. Earth-Log found it difficult to expand without the funding.

Product Availability

Three varieties of fire logs were offered by Earth-Log. Regular firewood did not burn as cleanly or hotly as the Original Log. As it burned, the citronella log deterred insects. Quickly, the Instant BonFire sprang to life. Recycled materials were used to make these logs. They were inexpensive to produce and market. They were also environmentally friendly. Earth-Log was sold online and in shops.

However, the product was no longer accessible once the firm shut down. 2019 saw Earth-Log go out of business. The website has been shut down. Stores no longer carry the product.

Conclusion

Earth-Log had a great idea. Tom Sanetti worked hard to create a better fire log. He wanted to make fire logs that burned hotter and cleaner. He wanted to make fire logs that used recycled materials. Earth-Log was a great product. But it could not survive. The company faced too many challenges. Marketing was a big issue. The company could not grow fast enough.

Even though Tom got a deal on Shark Tank the partnership never happened. Earth-Log went out of business in 2019. The product is no longer available. It is a sad end to a great idea. Earth-Log will be remembered for its innovative approach to fire logs. But in the end, it was not enough to keep the company going.