Stacy and Jeff Grace created Kent to solve an environmental problem. Traditional underwear contributes to landfill waste and pollution. Stacy and Jeff wanted to offer an eco-friendly solution. They created Kent a line of compostable underwear. This product is made from natural and organic materials. Their goal is to provide comfortable and sustainable clothing. They hoped the sharks could help expand their business.
Stacy and Jeff went on Shark Tank to secure an investment. They asked for $200,000 in exchange for 5% equity in the business. Will the entrepreneur get a deal on Shark Tank? Check out the Packback update to find out!
KENT Net Worth Shark Tank Update 2025
Stacy and Jeff were looking for an investment of $200k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $4 million. Stacy and Jeff successfully secured a deal with Daymond for an investment of $200k for 15% equity in the company. The investment adjusted the company’s net worth to around $1.33 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Kent in 2025is around $2 million.
Shark(s) Name
Offer & Demand
Counter Offer
Accepted?
Lori Greiner
$200,000 for 15% equity
N/A
N/A
Robert Herjavec
$200,000 for 15% equity
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Barbara Corcoran
$200,000 for 20% equity
N/A
N/A
Mark Cuban
Out
N/A
N/A
Daymond John
$200,000 for 15% equity
$200,000 for 15% equity
Yes
Founders Backstory + Initial Pitch
Stacy and Jeff aimed to develop something unique. Stacy has been involved in the fashion sector for more than ten years. She observed the extent of waste generated by the industry. Garments particularly undergarments crowd landfills. The majority of underwear is produced using synthetic fabrics. These substances do not decompose. Stacy discovered that there were no available options for compostable underwear.
This resulted in the concept for Kent. Stacy and Jeff aimed to create eco-friendly underwear. Their item is crafted from organic Pima cotton. They utilize natural dyes to create the fabric. The aim was to create cozy and biodegradable items. They aimed to minimize waste in the fashion sector.
During their presentation on Shark Tank, they highlighted the environmentally friendly features. They informed the sharks that Kent stood out from other brands. Kent’s undergarments are completely compostable. In 90 days the undergarments deteriorate entirely. Stacy revealed the significant effort invested in creating the products. Their emphasis is on sustainability. Kent utilizes solely environmentally friendly materials and methods.
Their packaging is created from recycled materials as well. The pair aimed to introduce their products to a bigger market. Their intended audience comprised environmentally aware young adults and professionals. They set the price of the underwear between $20 and $24 while the production expenses were $8.07. They earned $30,000 in 2020 and $120,000 in 2021 and anticipate $500,000 for 2022. They required $200,000 to increase production and marketing efforts.
Queries + Sharks’ Responses and Final Deal
Once Stacy and Jeff described the product the sharks inquired further. Daymond John was the first one to inquire about the concept of Kent. Stacy stated that the fashion sector generates a significant amount of waste. She and Jeff aimed to create a product that could address this issue. The sharks admired the mission but were worried. Daymond inquired about the cost. The underwear was priced between $20 and $24.
Stacy recognized that the cost was elevated. Nonetheless, she clarified that the materials were organic and produced in America. She stated that the increased price was essential to cover production expenses.
Mark Cuban expressed worries regarding scalability as well. He inquired about the company’s ability to expand. Stacy announced intentions to introduce men’s underwear and T-shirts by the close of 2022. She thought this would assist in broadening their product range. Nonetheless, Mark believed the business was too limited to expand. He also doubted the company’s capability to manage increased production. Mark chose to abandon the agreement.
Barbara Corcoran recognized the opportunity in the business. She proposed $200,000 in exchange for 20% equity. Robert Herjavec was also fond of the product. He proposed $200,000 for a 15% stake. Lori Greiner agreed to Robert’s proposal of $200,000 for 15%. Kevin O’Leary was not satisfied with the valuation. He thought the company was too pricey given its size. Kevin quit. The business owners encountered multiple proposals.
Following a brief conversation Daymond John returned to the negotiation. He agreed to Robert and Lori’s proposal of $200,000 in exchange for 15% equity. Stacy and Jeff initially aiming for Daymond agreed to his proposal.
What Went Wrong With KENT On Shark Tank?
Not all sharks were impressed by the product. Mark Cuban didn’t see enough growth potential. He believed the business was too small. Barbara Corcoran thought the company needed more time to prove itself. She also saw potential but asked for a larger share of the company. Kevin O’Leary didn’t like the high valuation. He didn’t believe the company was worth that much. While Daymond saw potential he initially questioned the price and valuation. However in the end he offered the entrepreneurs a fair deal.
Product Availability
Kent sells its products online. Customers can visit the Kent website to purchase underwear. They also offer a subscription service for regular deliveries. Kent ships its products directly to consumers. The website is where most sales come from. The company also partnered with Nordstrom in 2022. This helped Kent expand its reach. Their products are now available in Nordstrom stores and online.
Kent continues to sell eco-friendly underwear. The pricing ranges from $20 to $24. Their products are available in retail stores and online. Kent focuses on making the shopping experience as sustainable as possible.
Kent saw growth after appearing on Shark Tank. The company received a lot of attention. They were featured in major publications. Kent also partnered with Nordstrom which expanded their reach. The collaboration with Nordstrom was a significant milestone for the company. Kent introduced men’s underwear and T-shirts to its product line in 2022. This helped them expand their offerings. In 2023 Kent’s sales increased by 200%.
The company’s net worth was estimated at $2 million. They continue to grow and offer eco-friendly products to a wider audience.
Conclusion
Kent’s journey on Shark Tank was a success. Stacy and Jeff Grace pitched their environmentally friendly product. They received offers from several sharks. In the end, they chose Daymond John. He offered $200,000 for 15% equity. Since then Kent has seen significant growth. The partnership with Nordstrom helped them expand their customer base. The company’s net worth is now estimated at $2 million.
Kent continues to sell eco-friendly products to a growing audience. Their focus on sustainability has helped them succeed in the competitive fashion industry.
Hi! I’m Fatima Muhammad, a writer with a passion for international relations, strategic analysis, and global affairs. As a bachelor’s student in International Relations, I love exploring geopolitical trends, economic policies, and global power shifts. I specialize in breaking down complex topics into clear, engaging content that informs and sparks discussions. As someone who enjoys both business strategy and great storytelling, one of my favourite shows is Shark Tank. I love the show from the bold ideas to the unexpected deals. Beyond writing, I have a creative side I enjoy graphic design and storytelling, which helps me bring a unique perspective to my work.
