Bite Toothpaste Bits Net Worth Shark Tank Update 2025

Many people don’t think about the waste they create when they brush their teeth. Millions of empty toothpaste tubes end up in landfills every year. These tubes are made of plastic that cannot be recycled easily. They sit in the environment for hundreds of years. This problem affects everyone because plastic pollution is a serious threat to oceans, animals, and the planet.

People want clean teeth, but they don’t want to harm the environment in the process. More and more people are searching for ways to cut down on plastic waste in their daily routines. They look for eco-friendly products that are good for them and the Earth.

Entrepreneurs Lindsay McCormick and Asher Hunt noticed this problem too. They saw the piles of toothpaste tubes thrown away every day. They wondered if there was a better way to brush your teeth without harming the planet. Their answer was Bite Toothpaste Bits. These are small, chewable tablets that foam up when you brush. Instead of coming in plastic tubes, they are packed in refillable glass bottles. They are simple to use and easy to travel with. 

In Shark Tank Season 11, Lindsay and Asher pitched Bite Toothpaste Bits to the sharks. They wanted to share their eco-friendly vision and get help to grow their company. Their pitch sparked interest and concern from the sharks. But did they get a deal? Let’s explore what happened during the episode and what Bite Toothpaste Bits has achieved since.

Bite Toothpaste Bits Net Worth Shark Tank Update 2025

Daniel, Katie, and Andy were looking for an investment of $350k in exchange for 7% equity in the company. At the time of the episode, they valued their company at $5 million. Daniel, Katie, and Andy successfully secured a deal with Mark Cuban for an investment of $350k for 10% equity, plus 2% advisory shares. The investment adjusted the company’s net worth to around $3.5 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Ready, Set, Food! is around $20 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Mark Cuban	$325,000 for 15% equity (if they sell on Amazon)	5% equity plus 2% advisory shares	No
Kevin O’Leary	$325,000 for 20% equity	N/A	No
Katrina Lake	N/A	N/A	N/A
Lori Greiner	N/A	N/A	N/A
Robert Herjavec	N/A	N/A	N/A

Lindsay McCormick Backstory + Their Initial Pitch

Lindsay McCormick worked as a TV producer who traveled often. She cared about her health and the planet. But when she packed toothpaste for her trips, she hated the waste it created. She thought about how many plastic tubes she threw away in a year. Then she multiplied that by millions of people worldwide. The amount of trash was shocking. She wanted to find a better way.

Lindsay started making toothpaste tablets in her kitchen. She experimented with natural ingredients to make sure the tablets cleaned teeth without harsh chemicals. She also wanted the tablets to taste good and be safe for sensitive teeth. Her partner, Asher Hunt, helped turn her idea into a real product. Together, they created Bite Toothpaste Bits.

The couple put the tablets in small glass bottles that looked clean and simple. They made the bottles refillable to cut down on waste even more. They offered a subscription service so customers could get refills without thinking about it. This idea quickly attracted people who wanted to reduce their plastic use. Soon, Bite grew from a kitchen project to a small company with thousands of loyal customers.

Lindsay and Asher knew they needed help to keep up with demand and spread their message. They turned to Shark Tank for funding and support.

When Lindsay and Asher stepped into the tank, they shared their passion for the environment. They explained the huge problem of plastic toothpaste tubes. They talked about how Bite Toothpaste Bits could help solve this problem. They showed how easy it was to use the tablets: just bite, brush, and smile. Their clear pitch impressed the sharks. Lindsay and Asher asked for $325,000 in exchange for 5% equity in Bite Toothpaste Bits.

They told the sharks they expected to make $1.3 million in sales by the end of the year. They also explained that their toothpaste was vegan, cruelty-free, and free from harsh chemicals. They wanted Bite to be better for people and better for the Earth.

Queries + Sharks’ Responses, and Final Deal

Katrina Lake was the first shark to comment. She liked the eco-friendly idea. But she was worried that Bite Toothpaste Bits did not contain fluoride. She shared her own experience with similar products. She said her dentist advised against toothpaste without fluoride, so she stopped using them. Lindsay explained they were working on a fluoride option.

She said it would make them the only toothpaste tablet company in the U.S. with fluoride. Katrina appreciated the answer, but she worried about selling toothpaste without fluoride and dropped out of the deal.

Kevin O’Leary liked the mission behind Bite Toothpaste Bits. But he had doubts about whether the product was truly unique. He worried other companies could copy the idea easily. He pointed out that it is a competitive market, and costs could rise while sales might drop once competitors enter the space. Despite his concerns, Kevin made an offer. He offered $325,000 in exchange for 20% equity. He said it was a risky deal for him and needed a larger stake to make it worth his time.

Robert Herjavec thought the low equity ask was unrealistic. He said that giving up only 5% would not make it worth his investment. He didn’t see a clear path to get his money back. He decided to drop out without making an offer. Lori Greiner liked the eco-friendly approach. But she worried about the competitive landscape. She said she wasn’t the right partner for them and also dropped out.

Mark Cuban listened carefully. He liked the idea and the passion of the founders. He thought they had potential but worried about one thing. He wanted them to try selling on Amazon again. Their first attempt on Amazon had not worked well, but he believed it was important for scaling the business. He offered them $325,000 for 15% equity if they would commit to trying Amazon again.

Lindsay and Asher thought about it. They counteroffered with 5% equity plus 2% advisory shares. Mark didn’t think this gave him enough incentive. He said he could not accept the lower equity and stood by his original offer.

Kevin then asked what equity percentage the founders were willing to give up. Lindsay and Asher told him they did not want to give away more than 7% equity. This was too low for Kevin, who declined to adjust his offer. With no deal reached, the couple walked out of the tank without funding. The sharks had recognized the passion but disagreed on the value and risks.

What Went Wrong With Bite Toothpaste Bits On Shark Tank?

Lindsay and Asher’s pitch was clear and passionate. However several issues kept them from getting a deal. First, some sharks thought the product was not different enough to stay ahead of competitors. They worried about larger companies copying the idea and pushing Bite out of the market. Second, the absence of fluoride concerned Katrina Lake. She believed many customers might avoid toothpaste without fluoride because of dental health worries.

Third, the founders’ unwillingness to give up more equity made it hard to reach a deal. Investors wanted a bigger stake in the company to match the risk. But Lindsay and Asher wanted to keep control of their company. Lastly, Robert Herjavec and Lori Greiner did not see a clear path for making a profit on their investment. They thought it was too early to invest, so they chose to step out.

These points combined made it impossible to reach a deal. Although Mark Cuban and Kevin O’Leary offered deals, the gap between what the sharks wanted and what the founders were willing to give was too big. The founders’ confidence in their valuation was strong, but it cost them the chance to bring a shark on board.

Product Availability

Bite Toothpaste Bits are small chewable tablets. Each tablet is perfectly portioned. You place one in your mouth, bite down, and start brushing with a wet toothbrush. The tablet foams up, just like regular toothpaste. The tablets come in refillable glass bottles. These bottles are sleek and easy to store. When you finish the tablets, you can order refill packs that come in compostable pouches.

This helps reduce plastic waste even more. The toothpaste is vegan, cruelty-free, and made with natural ingredients like coconut oil, baking soda, and xylitol. It does not contain harsh chemicals, artificial flavors, or preservatives.

Bite Toothpaste Bits are sold on their official website, which also offers a subscription service. Customers can receive refill packs every few months without having to reorder manually. The website sells other eco-friendly personal care products like body balm, whitening gel, deodorant, and cleansing bars. Bite Toothpaste Bits are also available on Amazon.

This makes it easier for people to buy them quickly with fast delivery. The average price for a bottle of 62 tablets is about $12, which is roughly a two-month supply for one person. Shipping options vary depending on where you live. Bite sometimes partners with specialty eco-friendly shops, so you might find them in local zero-waste stores.

What Happened To Bite Toothpaste Bits After Shark Tank?

Even though Lindsay and Asher walked out of Shark Tank without a deal, Bite Toothpaste Bits continued to grow. They took Mark Cuban’s advice and tried selling on Amazon again. This time, they found success. Their sales grew steadily both on Amazon and through their website. According to recent reports, Bite Toothpaste Bits makes around $4 million in yearly revenue. This shows there is a strong demand for eco-friendly personal care products.

Bite has expanded its product line since appearing on Shark Tank. They now offer whitening gel, body balm, deodorant, and cleansing bars. Each new product follows the same commitment to being eco-friendly, cruelty-free, and plastic-free. They still focus on refillable and compostable packaging to cut down on waste.

Their subscription service continues to attract customers who want convenience while staying sustainable. Reviews online praise Bite for its taste, travel-friendly design, and commitment to the environment.

Today, Bite Toothpaste Bits is thriving. The brand is popular among people who want to reduce plastic waste. Influencers and eco-friendly bloggers often share their positive experiences with Bite, helping the company reach more people. Despite missing a deal on Shark Tank, Lindsay and Asher proved that staying true to their mission could lead to success.

Conclusion

Bite Toothpaste Bits started with a mission to reduce plastic waste from toothpaste tubes. Lindsay McCormick and Asher Hunt pitched their product on Shark Tank Season 11, hoping to find an investor who shared their passion for the environment. They impressed the sharks with their idea and sales but could not agree on equity.

Concerns about competition, the lack of fluoride, and their refusal to give up more equity led to them walking away without a deal. Despite this, Bite Toothpaste Bits continued to grow. They now make millions each year, sell a wider range of eco-friendly products, and remain committed to their mission. Bite Toothpaste Bits shows that a strong vision and dedication can lead to success, even without a Shark Tank deal.