FitFighter Net Worth Shark Tank Update 2025

Staying fit isn’t easy. Most people want to work out, but life gets in the way. Busy schedules, long commutes, and expensive gym memberships make it hard. Some even buy gym equipment for home, but it ends up collecting dust. Heavy weights can be bulky. Machines take up too much space. And for beginners, all of it can be overwhelming.

Sarah Apgar knew this struggle. As a mom, veteran, and firefighter, she wanted a fitness tool that anyone could use. She also wanted something that was safe, durable, and fun. That’s how Fitfighter was born. In Season 12 of Shark Tank, Sarah brought her unique workout hose to the Sharks. She asked the Sharks for $250,000 in exchange for 15% equity in her company. She then did a workout demo, showing off the Steelhose’s power. 

She showed them how this product could change the way people exercise. She gave a strong pitch, shared her journey, and hoped to land a deal that could help her grow. Let’s dive into everything that happened with Fitfighter on Shark Tank and what’s happened since. 

FitFighter Net Worth Shark Tank Update 2025

Sarah was looking for an investment of $250k in exchange for 15% equity in the company. At the time of the episode, she valued her company at about $1.67 million. Sarah successfully secured a deal with Daniel Lubetzky for an investment of $250k for 25% equity in the company. The investment adjusted the company’s net worth to around $1 million. After the show was aired, Fitfighter experienced a good boost in exposure. As per my rough estimate, the current net worth of Fitfighter is around $4 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daymond John	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Daniel Lubetzky	$250,000 for 25% equity	$250,000 for 20% equity	Yes
Mark Cuban	Out	N/A	N/A

Sarah Apgar Backstory + Their Initial Pitch 

Sarah Apgar didn’t start out as a businessperson. She served in the U.S. Army as a logistics officer. After that, she became a volunteer firefighter. During her training, she noticed something. The firehoses were heavy. They required strength and control. That gave her an idea. What if you turned firehoses into workout tools? They were strong, durable, and easy to handle. That’s how Fitfighter came to life.

In the beginning, things weren’t easy. Sarah had to find a way to recycle hoses. She had to design a product that was safe and useful for workouts. She also had to find people who believed in her vision. At first, she sold her Steelhose to gyms and personal trainers. Then COVID-19 hit. Gyms closed, and her business stalled. But Sarah didn’t give up. She quickly moved her business online. She launched an app, added video workouts, and promoted home fitness.

When she entered Shark Tank, she was ready. She wore her firefighter gear and told her story. Then, she showed how the Steelhose worked. She did a full-body workout in front of the Sharks. They were impressed by her energy and how unique the product was. Her ask was clear: $250,000 for 15% of her company. She explained her sales and how she quickly adapted to the pandemic. It was clear she had grit, passion, and a strong mission.

Queries + Shark’s Responses, and Final Deal

Kevin O’Leary was the first to ask questions. He wanted to know more about the numbers. Sarah said she had made $45,000 in gym sales and another $45,000 online in just 10 weeks. Kevin liked the hustle, but he was worried about how fast the business could grow. In the end, he said he was out because he thought the business was too early.

Lori Greiner also spoke up. She liked Sarah and admired her background. But she wasn’t sure how big the market for the product was. She said it might be hard to get people to switch from dumbbells to hoses. So, she decided to step out too.

Daymond John thought the product was cool. But he had concerns about how to market it to regular people. He said it might be more of a niche product for firefighters or athletes. He liked Sarah, but didn’t feel it was the right fit for him. So, he went out as well.

Mark Cuban didn’t make a big comment, but he also went out. He didn’t see how he could help grow this type of business with his current portfolio.

That’s when Daniel Lubetzky jumped in. He said he loved Sarah’s energy. He believed in her mission to bring fitness to everyone. He also liked that the product was made in the USA and recycled. He offered her $250,000 for 25% equity. Sarah thought about it for a moment and then accepted the deal. It was a great fit. They both valued purpose-driven businesses, and Daniel could help her scale.

Product Availability

The Fitfighter Steelhose is unlike any other fitness tool on the market. It looks like a short, thick firehose. But inside, it’s filled with steel shot to add weight. The result is a soft, flexible, yet heavy fitness tool. You can swing it, press it, curl it, drag it, and more. It’s safer than metal weights and easier on joints. That’s why it works for beginners and pros alike.

The Steelhose comes in different weights, ranging from 5 to 50 pounds. The outer material is tough and long-lasting. It’s made from recycled firehose and crafted in the USA. The hose is also washable and very hard to break. In addition to the product, Fitfighter offers an app. The app has training videos, programs, and tips. Some content is free, and there’s also a paid subscription for full access.

You can buy the Steelhose from the Fitfighter website or Amazon. It’s also available in stores like Dick’s Sporting Goods, which helped boost their exposure.

What Happened To The FitFighter After Shark Tank?

After Shark Tank aired, Fitfighter’s sales exploded. In just one week, the company made $250,000 in sales. That was the same amount Sarah had asked for on the show. In the next three months, they did $900,000 in total revenue. That’s an amazing leap for a small business. Sarah also got her product into Dick’s Sporting Goods, which helped them reach more customers.

She kept building her app and added more training programs. Fitfighter even started offering certification classes for trainers and coaches.

The company grew fast, but Sarah stayed true to her roots. She and Daniel Lubetzky donated $10,000 to firefighter programs. Daniel matched her gift, doubling the impact. Giving back was always part of her mission. As of today, Fitfighter is still in business. They have a strong online presence and social media following.

The Steelhose is available in more weights and styles. They’ve also added racks, merchandise, and online fitness classes. The app is still live and gets great reviews.

Conclusion 

Fitfighter came to Shark Tank with a bold idea. Sarah Apgar wanted to bring fitness into everyone’s home using a simple, powerful tool. The Steelhose looked strange to some, but it impressed the Sharks with its flexibility and safety. Most Sharks passed, but Daniel Lubetzky saw something special. He believed in Sarah, her mission, and the potential of the brand.

After getting the deal, Fitfighter grew fast. Sales skyrocketed. They added new products, reached major retailers, and gave back to their community. The company is still going strong, and Sarah is more committed than ever.

From a recycled firehose to a full-blown fitness company, Fitfighter proves that with heart, hustle, and the right support, anything is possible. Shark Tank gave them a spark, but Sarah kept the fire burning. Her journey is a reminder that great ideas can come from anywhere — even a firehouse.