Athletes often find that traditional mouthguards can be a hassle. They’re usually bulky and uncomfortable, making it difficult to talk during games. While getting a custom mouthguard from a dentist can solve these issues, it’s often expensive and not very convenient.
Matthew Hall recognized this problem and developed TRUFIT Customs, a company that creates slimmer, more affordable mouthguards using 3D printing. These mouthguards are designed to be comfortable and enable athletes to communicate clearly while still providing protection.
In Season 16 of Shark Tank, Matthew presented TRUFIT Customs, seeking $750,000 in exchange for 5% of his company. The investors, known as sharks, were interested but had doubts about the company’s value. After some back-and-forth, Matthew made a deal with guest shark Rashaun Williams, who agreed to invest $750,000 for 10% of the business instead.
TruFit Net Worth Shark Tank Update 2025
Matthew was looking for an investment of $750k in exchange for 5% equity in the company. At the time of the episode, he valued his company at $15 million. Matthew successfully secured a deal with Rashaun Williams for an investment of $750k for 10% equity in the company. The investment adjusted the company’s net worth to around $7.5 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of TRUFIT Customs in 2025 is around $15 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Rashaun L.Williams
$750,000 for 10% equity
$1 Million for 8% equity
Yes
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
$750k for a 3% stake + a royalty of $2 per unit sold until $2.25M is paid
N/A
No
Daymond John
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Matthew Hall Backstory + Their Initial Pitch
Matthew Hall started a company called TRUFIT Customs because he noticed a problem with mouthguards used in sports. Regular mouthguards aren’t very comfortable and make it hard for athletes to talk. Although custom mouthguards from dentists fit better, they’re often too expensive for many athletes. Matthew wanted to create a solution that was both affordable and effective.
He developed mouthguards using advanced 3D printing technology that are slim and fit snugly, making them more comfortable for athletes. These mouthguards also allow for easy breathing and communication while playing. Besides mouthguards, he also introduced other products such as nightguards and carbon fiber insoles.
When Matthew appeared on the television show Shark Tank, he explained how TRUFIT Customs operates. Athletes can place an order online and receive a mouthguard that’s custom-made based on a scan of their teeth. The company collaborates with professional athletes and teams in leagues like the NFL (American football), NHL (hockey), and in various combat sports.
During his pitch, Matthew asked for $750,000 in exchange for 5% ownership of his company. He intended to use the funds to increase production and grow his business.
Queries + Shark’s Responses, and Final Deal
Mark Cuban: He felt that the company was asking for too much money and decided not to invest right away.
Daymond John: He agreed with Mark and also thought the valuation was too high, so he chose to pass on the investment.
Kevin O’Leary: He made a specific offer: he wanted to invest $750,000 but wanted a portion of the profits (a royalty of $2 for every unit sold) until he earned back $2.25 million. Matthew, the company owner, wasn’t comfortable with this because it would reduce their profits, so he declined.
Lori Greiner: She had similar concerns about the company being overvalued and also worried about how long it might take to make back her investment. Because of this, she decided not to invest.
Rashaun Williams: He proposed investing the same amount Kevin did ($750,000) but wanted a larger share of the company (10%). He also intended to bring in athletes to help promote the brand. Matthew countered with a higher offer of $1 million for a smaller share (8%), but Rashaun turned that down. Eventually, Matthew agreed to Rashaun’s original offer of $750,000 for 10%.
Product Availability
TRUFIT Customs is a company that makes personalized products to help with dental health and comfort. They specialize in custom-fit mouthguards, night guards (used to protect teeth while sleeping), and special insoles made from carbon fiber (which provide support for your feet).
What makes their products unique is that they use advanced technology, specifically 3D printing, along with detailed dental scans (pictures of your teeth and mouth) to create items that fit you perfectly. This means no more uncomfortable one-size-fits-all products; instead, you’ll get something tailored just for you.
The mouthguards they sell cost $95 each, and it costs the company about $31 to produce one. This means that for every mouthguard they sell, they make a profit of around $64, which is a 67% profit margin. Customers can easily order these products from the TRUFIT Customs website.
What Happened To The TruFit After Shark Tank?
TRUFIT Customs is a company that gained a lot of attention after being featured on the TV show Shark Tank. This exposure helped them grow and become more popular. They formed a partnership with Rashaun Williams, which raised their visibility even further.
TRUFIT Customs diversified their offerings by adding new products like nightguards (used to protect teeth at night) and something called Vaporbite. They also began experimenting with custom-fit insoles for athletes during the 2024 NFL season.
As of today, TRUFIT Customs is still operating and continues to focus on creating new and innovative products while trying to reach more customers in the sports industry.
Conclusion
Matthew Hall appeared on the TV show *Shark Tank* to promote his company, TRUFIT Customs, which creates custom-fit sports gear. He successfully struck a deal with Rashaun Williams, which provided the support needed to help TRUFIT Customs expand and succeed.
Even though some of the sharks had doubts about how much the company was worth, Matthew’s enthusiasm and unique product won them over. As a result, TRUFIT Customs is still doing well and providing athletes with top-quality, personalized gear that fits them perfectly.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
