Moonies Swimwear Net Worth Shark Tank Update 2025

In the world of swimwear, men’s options have usually been pretty dull and oversized, lacking the fun styles often seen in women’s swimwear. Noticing this, siblings Carissa and McKay Winkle wanted to change the game with their brand, Moonies. They designed a unique swimsuit featuring a bold cutout, which combines comfort with a stylish look. Their goal was to help men feel more confident and expressive while enjoying time at the beach or pool.

In Season 16 of the TV show Shark Tank, Carissa and McKay pitched their brand to the show’s investors, known as the Sharks, hoping to get funding to grow their business. The entrepreneurs asked $150,000 for 35% of their business. This article explores their experience on the show, how the Sharks responded to their idea, and what happened to Moonies after their appearance on Shark Tank.

Moonies Swimwear Net Worth Shark Tank Update 2025

​Carissa and McKay were looking for an investment of $150,000 in exchange for 35% equity in Moonies Swimwear. At the time of the episode, they valued their company at approximately $428,571. They did not secure a deal with the Sharks. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Moonies Swimwear in 2025 is around $522,000. ​

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daniel Lubetzky	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$150,000 for 100% ownership	$150,000 for 100% of the patent, but with a $5 royalty on each unit sold $500,000 for 100% ownership of the patent	No
Robert Herjavec	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Carissa and McKay Winkle Backstory + Their Initial Pitch 

The inspiration for Moonies started 18 years ago when McKay participated in a fun Speedo competition at Lake Powell. To make himself stand out, he cut a hole in the back of his Speedo, creating a funny and eye-catching look. His playful idea was well-received by friends and family, sparking the idea for what would later become a swimwear brand.

Seeing a gap in the market for fun and unique men’s swimwear, McKay and Carissa decided to turn this quirky concept into a business. Like many new businesses, they faced challenges such as developing their product, getting a patent for their design, and promoting their brand with limited resources.

Their journey included pitching their idea on the TV show Shark Tank, where they showcased their efforts and their goal to change the traditional men’s swimwear market by offering a product that combines humor, style, and comfort.

Queries + Shark’s Responses, and Final Deal

During a business pitch, the entrepreneurs presented their products to a panel of investors known as the Sharks. 

Mark Cuban: He was worried about the product’s sales numbers and questioned whether there was enough demand for the product in the market. He felt it appealed to too small of a group of people and decided not to invest.

Daniel Lubetzky: He questioned how committed the entrepreneurs were to their project. He felt they might not have the determination needed to handle the challenges they would face and chose not to participate in the investment.

Robert Herjavec: He was doubtful about whether many people would want to buy the product and if it could grow to appeal to a large audience. Because of this, he decided not to make an offer.

Lori Greiner: She didn’t believe the product aligned with her area of expertise and expressed her concerns about its chances of doing well in a larger market. Thus, she decided to pass on investing.

Kevin O’Leary: He saw some potential in the patent for the product and offered $150,000 for complete ownership of it, with plans to combine it with another product he had, Rounderbum. The entrepreneurs suggested a $5 payment for each item sold instead, which Kevin declined. They then proposed selling the patent for $500,000, but Kevin stuck to his initial offer. As a result, they couldn’t reach an agreement.

What Went Wrong With Moonies On Shark Tank?

The Sharks, who are investors in a TV show called “Shark Tank,” decided not to invest in a product called Moonies due to several reasons. Before appearing on the show, the company only made $1,000 in sales. This small amount made the Sharks skeptical about whether the product would be profitable in the future. Some of the Sharks thought that Moonies was too specialized and might not attract a lot of buyers, viewing it more as a novelty item that wouldn’t appeal to a wide audience.

The founders didn’t have a clear plan on how they would grow the business and boost sales. This uncertainty made the Sharks wary of investing their money.

One of the Sharks, Kevin O’Leary, was only interested in buying the patent for the product, while the founders wanted to keep control over it. This disagreement made it difficult for them to reach an investment deal. Even though the Sharks didn’t invest, being on the show helped Moonies get a lot of attention, which boosted their brand awareness.

Product Availability

After being featured on Shark Tank, the company Moonies continued to sell its products through its website and social media. They offer a variety of swimwear in different colors and patterns. There are two styles to choose from:

1. Open Window – This is the original style that features a cutout design.

2. Closed Window – This is a more classic design for those who like a bit more coverage.

Each swimsuit costs $45 and comes packaged in environmentally friendly materials made from recycled items.

What Happened To The Moonies Swimwear After Shark Tank?

Moonies is a swimwear brand that appeared on the TV show Shark Tank but didn’t make a deal with the investors. However, their appearance on the show significantly raised their visibility, leading to increased sales as many viewers found their funny and unique swimwear designs appealing.

Since being on Shark Tank, Moonies has stayed active by promoting its products through its website and social media. They have also drawn attention for their eco-friendly practices. They use:

86% recycled polyester is used to make its swimwear.

100% recycled materials for their packaging.

Moonies offers two main swimwear styles:

1. Open Window: This is their signature design, featuring a playful cutout.

2. Closed Window: A more classic style without any cutouts.

Both styles are priced at $45 and come in a variety of colors and patterns. As of March 2025, Moonies is still in business, continuing to stand out in the men’s swimwear market with its innovative approach.

Conclusion 

Even though Moonies didn’t get a deal from the Sharks, they got a lot of attention from being on the show. This helped more people learn about their brand, which is great for business!

The founders of Moonies, Carissa, and McKay, had a strong idea of what they wanted to do, and they didn’t give up even without the Sharks’ help. They kept working hard to grow their company on their own. They created fun and different styles of swimwear that people hadn’t really seen before, which helped them stand out in the crowded swimwear market.

Moonies is also really focused on being environmentally friendly and listening to what their customers want. This shows they care about their business and the planet, which makes people more likely to support them.

Even if the latest swimming shorts trend doesn’t become super popular, Carissa and McKay have already made men’s swimwear a lot more exciting and interesting than it used to be. They’re changing the game, one swimwear piece at a time!